Sector Marketing Manager

Sector Marketing Manager – PreK-12HED CULTURE:At HED, we believe great design has the power to improve lives through positive impact. Our PreK–12 practice creates inspiring learning environments that support educational excellence, community engagement, and student success. As an integrated design firm, we bring together architects, engineers, planners, and designers to solve complex challenges through collaboration, innovation, and technical excellence.POSITION SUMMARY:The Sector Marketing Manager leads the marketing function for the respective HED Pre K-12 Sector. The role is responsible for the quality, consistency, coordination, and execution of the sector’s marketing activities, including oversight of proposals and RFP responses, qualifications packages, presentations, collateral, award submissions, project and staff information, and other sector-specific marketing materials.The Sector Marketing Manager serves as the primary marketing resource to sector leadership and works closely with lead principals, project teams, Strategy and Development, Communications, and the broader Marketing team. The role is responsible for translating the direction established by sector and pursuit leadership into compelling, accurate, responsive, and well-coordinated marketing deliverables.The Sector Marketing Manager is expected to develop deep expertise in Pre K-12 and directly supervises and develops the sector’s Pursuit Specialists.ESSENTIAL FUNCTIONS:Sector Marketing Leadership:Lead the day-to-day marketing function for Pre K-12Serve as the primary marketing point of contact for the Sector Business Leader, sector leaders, lead principals, and sector teamsHelp establish consistent sector messaging, qualifications, differentiators, and presentation of HED’s capabilitiesCoordinate sector marketing priorities, assignments, schedules, and resourcesSupport the development and implementation of Pre K-12’s annual marketing plan in collaboration with sector leadership, Strategy and Development, and CommunicationsSector Knowledge and Content Management:Become an expert in the assigned sector’s portfolio, including relevant projects, clients, markets, services, awards, outcomes, and differentiatorsMaintain current knowledge of key sector personnel, their roles, credentials, expertise, project experience, and client relationshipsUnderstand the sector’s approach to its work, including common client needs, project types, delivery methods, market challenges, and value propositionsDevelop, maintain, and continuously improve sector-specific boilerplate, project descriptions, staff biographies, resumes, qualifications, case studies, and proposal contentCoordinate sector award submissions, conference materials, sponsorship materials, speaking proposals, and other promotional activitiesCollaborate with Communications on public relations, thought leadership, social media, project announcements, editorial opportunities, and external messaging; and Strategy and Development on market-facing activities, client initiatives, conferences, events, and pursuit supportEnsure sector marketing materials accurately reflect current capabilities, experience, organizational structure, and strategic priorities; identify content gaps and coordinate development of needed materialsCapture and organize information from completed projects and pursuits for future useProposals, RFPs, and Pursuit Support:Oversee the marketing response process for RFPs, RFQs, interviews, presentations, qualifications packages, and related pursuit deliverablesCollaborate with the lead principal and Strategy and Development team to understand the pursuit strategy, client priorities, win themes, team structure, and desired responseTranslate pursuit direction into clear, persuasive, and responsive written and visual materialsEnsure submissions are accurate, complete, compliant, differentiated, and delivered on scheduleFacilitate proposal reviews, interview preparation, presentation development, rehearsals, and final productionStaff Supervision and Development:Directly supervise the sector’s Pursuit SpecialistsAssign and balance workload based on deadlines, complexity, staff capability, and sector prioritiesEstablish performance expectations and provide regular feedback, coaching, and mentorshipSupport employee development through training, stretch assignments, and exposure to increasingly complex pursuits and responsibilitiesMonitor the quality, responsiveness, productivity, and consistency of work produced by Pursuit SpecialistsPromote collaboration, accountability, resource sharing, and consistent work practices across the Marketing teamCoordinate with other Sector Marketing Managers and Marketing leadership to address workload peaks, staffing needs, and firmwide prioritiesProcess, Quality, and Continuous Improvement:Adapt and reinforce firmwide marketing tools, campaigns, templates, proposal, pursuit, brand, and quality standardsTrack sector marketing workload, pursuit activity, outcomes, and recurring resource needsIdentify opportunities to improve templates, content libraries, systems, processes, and team effectivenessSupport the effective use of HED’s CRM, project data, staff information, digital asset management, and marketing technology platformsQUALIFICATIONS:Bachelor’s degree in Marketing, Communications, Business, English, Journalism, or a related fieldEight to ten years of total marketing experience, including at least three years within architecture, engineering, construction, or professional servicesDemonstrated knowledge of complex RFP and RFQ processes within the A/E/C industry requiredExperience supervising, coaching, and developing marketing or proposal professionals requiredStrong writing, editing, organization, project management, and quality-control skillsAbility to manage multiple concurrent deadlines and coordinate contributions from senior leaders and multidisciplinary teamsDemonstrated ability to develop deep knowledge of a market sector, project portfolio, and professional teamStrong judgment, interpersonal skills, accountability, and attention to detailProficiency with relevant proposal, presentation, document production, CRM, and content management toolsPHYSICAL REQUIREMENTS:Prolonged periods of sitting at a desk and working on a computerAbility to communicate effectively in writing and verbally by phone, video conference, and in personVisual acuity sufficient to review and produce detailed written and graphic materialsWORK ENVIRONMENT:HED embraces a hybrid work model that supports autonomy, collaboration, and regular in-person engagementThe office is a professional, open-space environment supporting both collaborative and independent workPeriodic travel, extended hours, or deadline-driven work may be required in connection with major pursuits, interviews, conferences, or sector activitiesOTHER DUTIES:This job description is not intended to contain a comprehensive listing of every activity, duty, or responsibility required of the position. Duties, responsibilities, and organizational relationships may change at any time based on business needs.