Associate Director

Develop and evolve campaign, placement, creative, and UTM taxonomy frameworks Maintain governance standards for naming conventions, business logic, and approval workflows Develop and maintain documentation and taxonomy value definitions across clients Partner with media, analytics, creative, and client teams to ensure consistent taxonomy usage and interpretation Monitor taxonomy health and coordinate remediation of errors or missing data Understand data flows across martech solutions, including ad servers, DSPs, taxonomy governance platforms, and GA4 Ensure UTM and marketing measurement processes are implemented and optimized Support technical reviews and proof-of-concept initiatives for data tools and marketing technology Develop AI solutions to reduce error-prone processes and improve automation Implement and QA UTM parameters with activation teams and ad tech partners Investigate discrepancies across GA4, CM360, DV360, and other reporting platforms Coordinate root-cause analysis and resolution across agency, client, analytics, and engineering stakeholders Work directly with clients to meet taxonomy and measurement needs aligned with marketing objectives Communicate project processes and updates Serve as a client analytics and technical-lead point of contact and escalation point Translate technical language into layman's terms for client stakeholders Requirements 5-8+ years of experience in marketing technology, ad operations, digital media, analytics, and/or data governance Strong understanding of digital media platforms and data flows through buying, ad serving, analytics, and reporting environments Experience with GA4, CM360, DV360, SA360, and/or similar marketing data systems Ability to troubleshoot data quality issues across multiple platforms and clearly document findings, impacts, and recommended resolutions Strong project management, stakeholder management, and executive communication skills Ability to problem solve across multiple teams and collaborate with varied stakeholders to find compromises on conflicting priorities Core Competencies Demonstrates expertise in marketing technology and data governance, with a strong focus on developing and maintaining taxonomy frameworks and ensuring data quality across multiple platforms. Proficient in collaborating with cross-functional teams to optimize marketing measurement processes and troubleshoot discrepancies. Highest-signal resume keywords GA4 Data Governance Digital Media Platforms Project Management Stakeholder Management Hard Skills Taxonomy Development Data Quality Troubleshooting UTM Implementation Analytics Ad Operations Soft Skills Executive Communication Problem Solving Collaboration Industry Keywords Marketing Measurement Campaign Management Data Flows Creative Frameworks Approval Workflows Tools & Technologies CM360 DV360 SA360 Ad Servers Martech Solutions #J-18808-Ljbffr