Salesforce Marketing Cloud Manager

Salesforce Marketing Cloud Manager

We're looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You'll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.

Essential Functions and Responsibilities

Platform Ownership

• Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
• Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
• Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
• Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).

Drive Strategy

• Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals.
• Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.

Lead and Collaborate

• Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence.
• Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.

Execute High-Impact Campaigns

• Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
• Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.

Measure and Optimize

• Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance.
• Use insights and root cause analysis to drive continuous improvement and marketing efficiency.

Innovate

• Stay ahead of industry trends, emerging technologies, and platform enhancements.
• Identify new opportunities to enhance customer experience and improve ROI.
• Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.

Qualifications and Education:

• 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
• Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
• Proven success managing end-to-end marketing automation strategy and execution.
• Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
• Strong project management skills and ability to lead in a fast-paced environment.
• Experience using Jira to manage backlogs and organize work.
• Ability to communicate complex technical topics to business stakeholders.
• Experience with Salesforce Data Cloud and Agentforce is a plus.
• Salesforce Marketing Cloud Certifications are preferred.

Perks and Benefits

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Free onsite gym at our Boston Location
• Tuition Reimbursement
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Robust health and wellness program and fitness reimbursements
• Auto and home insurance discounts
• Matching gift opportunities
• Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
• Various Paid Family leave options including Paid Parental Leave
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Convenient location directly across from South Station and Pre-Tax Commuter Benefits

Salary Range: $122,000-$170,000 a year. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".