Senior Email Marketing Manager

Job Description

Job Description

We're seeking a Senior Email Marketing Strategist to help develop and execute high-performing lifecycle marketing programs for our clients. As a performance marketing agency, we believe every marketing initiative should contribute to measurable business outcomes, and Email & SMS play a critical role in helping our clients maximize lead value, strengthen customer relationships, increase retention, and drive revenue growth.

In this role, you'll develop lifecycle strategies and translate them into campaigns, automations, customer journeys, and testing programs that improve performance across the customer lifecycle. You'll work closely with clients and internal teams to understand business objectives, uncover opportunities within customer data, and build Email and SMS programs designed to turn customer engagement into measurable growth.

Our ideal candidate is equal parts strategist, analyst, and operator. You understand how to connect business goals to lifecycle marketing strategy—and how to turn that strategy into campaigns that actually perform. You're comfortable developing customer journeys, digging into campaign data, identifying opportunities for optimization, and presenting recommendations directly to clients. You thrive in an agency environment, enjoy solving complex marketing challenges, and take ownership of delivering high-quality work that produces meaningful results.

RESPONSIBILITIES

Email & SMS Strategy

• Develop Email and SMS marketing strategies aligned with client business objectives, customer behavior, and revenue goals
• Build lifecycle marketing strategies that support customer acquisition, lead nurture, engagement, conversion, retention, loyalty, and reactivation
• Map and optimize customer journeys across key lifecycle stages and identify opportunities for campaigns, automations, and triggered communications
• Develop audience segmentation and personalization strategies using customer attributes, behaviors, engagement signals, and lifecycle stages
• Design automated nurture programs and lifecycle flows that move customers toward meaningful business outcomes
• Translate client business priorities into actionable Email and SMS strategies, campaign calendars, testing plans, and execution roadmaps
• Identify opportunities to improve lifecycle performance through automation, behavioral targeting, dynamic content, personalization, and emerging platform capabilities
• Develop messaging, cadence, offer, and communication strategies based on customer needs and lifecycle stages
• Establish campaign and lifecycle KPIs that connect channel performance to broader client business objectives
• Stay current on Email and SMS trends, platform capabilities, deliverability best practices, privacy requirements, and emerging lifecycle marketing strategies
• Provide strategic recommendations and best practices to clients and internal teams
• Collaborate with Paid Media, Creative, CRO, Analytics, Web, and Account Management teams to ensure Email and SMS strategies support broader marketing initiatives

Campaign Development & Execution

• Translate lifecycle strategies into detailed campaign and automation plans
• Develop campaign briefs outlining audiences, messaging, offers, creative requirements, journeys, testing strategies, and success metrics
• Build and optimize automated journeys, nurture sequences, triggered campaigns, promotional campaigns, newsletters, and other lifecycle communications
• Partner with creative and content teams to develop Email and SMS messaging that aligns with customer needs, brand positioning, and campaign objectives
• Manage audience segmentation, personalization logic, campaign targeting, and suppression strategies
• Ensure campaigns and automations are properly configured, tested, and launched according to strategy and client requirements
• Maintain campaign calendars and coordinate execution across multiple clients and initiatives
• Identify opportunities to improve campaign workflows, documentation, and execution processes

Performance & Optimization

• Monitor and analyze Email and SMS campaign, automation, and lifecycle performance across assigned clients
• Evaluate customer behavior, engagement, conversion, segmentation, and revenue trends to identify opportunities for improvement
• Develop structured testing roadmaps across subject lines, messaging, creative, offers, cadence, segmentation, personalization, and customer journeys
• Analyze test results and translate findings into clear recommendations and future campaign strategies
• Identify opportunities to improve deliverability, engagement, conversion, retention, and revenue performance
• Build performance narratives that connect campaign results to customer behavior and broader business outcomes
• Use data and customer insights to continuously refine lifecycle strategies and campaign execution
• Partner with Analytics and other internal teams to improve measurement, attribution, and reporting

Client Strategy & Collaboration

• Serve as a strategic Email and SMS partner for assigned clients
• Lead conversations around lifecycle strategy, campaign performance, testing opportunities, and optimization recommendations
• Present strategies, performance insights, and recommendations in a clear and compelling way
• Proactively identify opportunities to improve or expand client Email and SMS programs
• Partner with Account Management teams to understand client priorities and ensure lifecycle initiatives remain aligned with business goals
• Collaborate with internal specialists to develop integrated marketing strategies across channels
• Contribute Email and SMS expertise to client planning, strategy sessions, and broader marketing initiatives

Operational Excellence

• Manage campaign workflows, project timelines, and deliverables across multiple client accounts
• Ensure campaigns and automations are delivered accurately, on schedule, and aligned with approved strategies
• Maintain strategic documentation, campaign calendars, testing plans, reporting frameworks, and lifecycle maps
• Develop reusable frameworks and best practices that improve the quality and efficiency of Email and SMS work
• Identify opportunities to improve processes, workflows, and campaign scalability
• Maintain a high standard of quality and attention to detail across strategy, execution, testing, and reporting

REQUIREMENTS

• 5+ years of experience in Email marketing, SMS marketing, lifecycle marketing, CRM marketing, marketing automation, or a related field
• Strong experience developing Email and SMS strategies that drive measurable business outcomes
• Hands-on experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms
• Strong understanding of customer lifecycle marketing, lead nurture, segmentation, personalization, behavioral targeting, and automation
• Experience developing customer journeys, automated flows, nurture sequences, triggered campaigns, and ongoing campaign programs
• Strong understanding of Email marketing metrics, deliverability, testing methodologies, and performance optimization
• Strong analytical skills with the ability to interpret campaign and customer data and translate insights into actionable strategies
• Experience developing and managing structured testing and optimization programs
• Experience working directly with clients or stakeholders and presenting strategic recommendations
• Agency, consulting, or multi-client experience preferred
• Excellent written, verbal, and presentation communication skills
• Strong organizational and project management skills with the ability to manage multiple accounts and priorities simultaneously
• High attention to detail and commitment to delivering accurate, high-quality work
• Highly collaborative, proactive, and comfortable working across creative, analytics, media, web, and account teams
• A performance-oriented mindset with a strong sense of ownership, curiosity, and continuous improvement