Director, CAR-T Patient Activation & Growth

Bristol Myers Squibb Co in the United States seeks a senior leader to drive Breyanzi patient activation across education, referral, and treatment decisions. You will own the patient journey, align multi-disciplinary teams, and shape direct-to-patient campaigns to differentiate therapy for eligible lymphoma patients and caregivers. You will lead a dedicated patient marketing team, collaborate with advocacy groups and professional societies, and leverage data to optimize the patient experience #J-18808-Ljbffr