Product Marketing Manager - Virtual Card

This is a specialist product marketing role focused on helping bring Sokin's new card product and APM offerings to market. You'll be the internal expert on virtual cards, card issuing, spend controls, business payments and the needs of companies looking for secure, flexible and scalable ways to pay.

You'll turn market insight into compelling positioning, sales enablement, campaigns and launches that drive adoption, transaction volume and revenue.


About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business - so businesses thrive wherever they choose to grow.

We deliver services across:

• Global payments and receivables

• Foreign Exchange (FX)

• Treasury management

• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we're building a team of exceptional people who share our ambition to transform the future of global payments.


Key Responsibilities

Go-to-market strategy and launch execution

• Own the GTM strategy for Sokin's cards and APM products, from beta and launch through adoption, growth and optimisation.

• Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning.

• Develop clear messaging that articulates the value of cards and APMs for our core ICP audiences.

• Own sales enablement including and, core sales collateral, enablement tools internal training.

• Work with our content team to design campaign launches, content assets, website development and social presense.

• Define and track KPIs including customer adoption, pipeline contribution and revenue impact.

• Support regional product launches and account-based marketing (ABM) programmes, partnering with regional teams to ensure messaging and execution lands effectively in each market.


Market and competitive intelligence

• Track the virtual card, card issuing, spend management and business payments landscape.

• Monitor trends such as programmable cards, spend controls, commercial card adoption, virtual supplier payments, tokenisation and real-time spend visibility.

• Build a strong understanding of the buying journey, from provider evaluation through onboarding, card issuance, policy setup, usage and reconciliation.

• Develop buyer personas for CFOs, finance teams, procurement leads, operations teams, travel managers, marketplaces and platform businesses.


Sales enablement and commercial support

• Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools, demo scripts and use-case-led sales assets.

• Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for sales conversations.

• Train internal teams on the product functionality, competitive differentiation, commercial models, customer use cases and ideal customer profiles.

• Support partner and regional marketing teams with relevant messaging and collateral.


Content and demand generation

• Work with Content, Social and Demand Generation teams to create campaigns and thought leadership to build momentum and resonance in our key markets

• Support targeted campaigns as the SME across channels such as paid search, LinkedIn, ABM and industry-specific activity.

• Provide support with product placement and positioning at relevant fintech, payments, procurement, finance, travel and embedded finance events.


Product feedback and collaboration

• Act as the voice of the market for in this space, feeding customer needs, competitive gaps and feature requests into the product roadmap.

• Work with key stakeholders across Product, Compliance, Finance and Engineering to ensure messaging is accurate, compliant and commercially sound.

• Partner with Brand and Regional Marketing teams to ensure messaging is consistent, localised and effective.

• Develop a clear understanding of Sokin's holistic product offering - across payments, cards, FX, treasury and beyond - and articulate how the Spend pillar fits within and enhances the broader solution for customers.


What success looks like in 12 months

• Sokin has clear, differentiated positioning across core customer segments and use cases.

• Sales and BDE teams are confident selling our products, supported by strong collateral, talk tracks and competitive battlecards.

• Launch campaigns have contributed measurable pipeline, activation, spend volume and revenue growth.

• The business has a stronger understanding of buyer personas, customer pain points and competitor positioning in the card and spend management space.

• Product teams are receiving clear, market-led feedback that helps shape the roadmap.


Qualifications

• 4 to 7 years in product marketing, with at least 2 years focused on virtual cards, card issuing, spend management, payments, embedded finance or fintech infrastructure.

• Strong understanding of card concepts such as card issuing, schemes, interchange, authorisation, spend controls, tokenisation, reconciliation, settlement and fraud prevention.

• Experience at a card issuing platform, commercial card provider, spend management platform, bank, fintech or embedded finance provider.

• Experience launching card, payments, spend management or fintech products with measurable commercial impact.

• Experience creating sales enablement materials and partnering closely with commercial teams.

• Strong competitive analysis skills and the ability to turn complex market information into clear positioning.

• Experience in a high-growth fintech environment where speed, ownership and adaptability are essential.

• Excellent written and verbal communication skills, with the ability to simplify complex payments and card concepts.


Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.


Department Marketing & PR Locations New York Remote status Hybrid Yearly salary $135,000 - $160,000