Graphic Artist - Boys Licensed Apparel

Job Description

Position Description

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The Graphic Artist partners with the Creative Director, Senior Art Lead, Design, Merchandising, and Sales teams to develop trend-right, original graphics and seasonal assortments for boys apparel. This role is responsible for creating compelling licensed and original artwork across multiple product categories, translating market trends into age-appropriate, retail-specific designs, and ensuring all artwork is production-ready. The ideal candidate has a strong background in children's apparel, character art, textile graphics, and print production, with the ability to work on competing deadlines in a fast-paced, collaborative environment.

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Main Responsibilities

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• Execute original graphics across tees, fleece, sets, and seasonal assortments for boys and tween categories.
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• Develop artwork from concept through final production-ready files, including both licensed character and original generic graphics.
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• Interpret fashion, consumer, and market trends into age-appropriate, high-volume graphics tailored to key Mass retail channels.
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• Create product specifically for major retailers including Target, Walmart, Carter's, and other strategic accounts.
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• Collaborate cross-functionally with Creative Director, Design, Senior Art Lead, Merchandising, and Sales to develop cohesive seasonal assortments that support business objectives.
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• Work within licensing guidelines to adapt approved assets into original retail-ready executions while supporting submission and approval processes.
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• Ensure all artwork meets production standards with a strong understanding of textile printing, color separations, heat transfers, screen printing, and manufacturing requirements.
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• Conduct ongoing trend forecasting, and market research to inform graphic direction and identify new opportunities.
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• Stay current on design software, production techniques, and industry innovations, recommending process improvements where appropriate.
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• Maintain strong organization while working accross multiple seasons, priorities, and deadlines in a fast-paced environment.
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Requirements

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• Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience.
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• 5+ years of graphic design experience within children's apparel, retail, or textile design.
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• Strong experience developing licensed character artwork and original graphics for children's products.
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• Thorough understanding of apparel graphics production, including screen printing, color separation, heat transfers, and production-ready artwork.
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• Advanced proficiency in Adobe Creative Suite, particularly Adobe Illustrator and Photoshop.
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• Strong understanding of typography, color, composition, and design fundamentals.
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• Knowledge of children's apparel trends, retail marketplaces, and product development processes.
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• Excellent organizational, communication, and time management skills with the ability to manage multiple projects simultaneously.
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• Ability to thrive in a collaborative, fast-paced environment while consistently delivering high-quality creative work.
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Salary: $80,000 - $90,000 DOE

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