Marketing Strategist

Marketing Strategist

At Barts Electric, we believe in building people as strongly as we build projects. Our team members grow through hands-on experience, training, and leadership development in an environment that values safety, quality, and accountability.

As a merit-based organization, we reward performance, initiative, and dedication with real opportunities for advancement. Whether you're in the field, the office, or leading teams, you'll have the support, tools, and training needed to build a meaningful career.

We invest in our people through ongoing training, clear career paths, and a safety-first culture that protects our team and the work we're proud to deliver. At Barts Electric, you're not just filling a role — you're joining a team that believes in building each other, every day.

Position Summary:

We are seeking a Marketing Strategist to support and execute our company's marketing efforts across digital and traditional channels. This role focuses on building clear marketing plans, supporting campaigns, managing content, and tracking results that help generate leads, support sales, and strengthen our brand. The ideal candidate is organized, practical, and comfortable working in a service-based or construction-related environment.

Key Responsibilities:

Marketing Strategy & Planning: Develop and support marketing strategies aligned with company goals Assist with annual and quarterly marketing plans and campaigns Conduct basic market and competitor research Identify opportunities to improve brand visibility and lead flow

Campaign Execution: Plan and execute marketing campaigns across digital, print, email, and social channels Manage content calendars and coordinate marketing materials Support website updates, landing pages, and campaign assets Assist with email campaigns and basic automation workflows

Brand & Content Support: Ensure consistent brand messaging across all marketing materials Coordinate with internal teams or vendors on design, copy, and creative needs Maintain marketing collateral including brochures, presentations, and digital assets

Performance Tracking & Reporting: Track marketing performance using analytics tools and CRM systems Monitor key metrics such as leads, website traffic, engagement, and campaign results Prepare simple reports with insights and improvement recommendations Support ongoing optimization of marketing efforts

Lead Generation & Business Support: Support lead generation efforts for services, hiring, and company growth Assist with improving website inquiries and customer contact processes Collaborate with sales and operations to align marketing efforts Support proposals, presentations, and special projects as needed

Collaboration & Communication: Work closely with sales, operations, and leadership teams Support internal communications and company initiatives Coordinate marketing efforts across departments to ensure alignment

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field 3–5 years of marketing experience in a generalist or coordinator role Experience with digital marketing, content creation, and basic analytics Familiarity with tools such as CRM systems, email platforms, Google Analytics, or similar Strong organizational and time-management skills Clear written and verbal communication skills Ability to manage multiple projects and meet deadlines

Preferred Qualifications:

Experience in construction, electrical, engineering, or service-based industries Experience supporting proposals or RFP responses Basic skills in graphic design, website content management, or video editing Experience working with vendors or marketing agencies

We offer competitive pay and a generous benefits package which includes Medical, Dental, Vision, PTO, six paid holidays and a 401k with generous match.

We believe that the unique contributions of all Barts Electric employees create our success. To ensure that our services and culture continue to incorporate everyone's perspectives and experiences, we never discriminate based on race, religion, national origin, gender, gender identity or expression, sexual orientation, age or marital, veteran or disability status.

Please follow the online application process. We will contact those candidates we are interested in pursuing further.