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Mobile CRM manager in iGaming

Lenkep Recruitment

Описание: Привет! Ищем Mobile Retention / CRM Manager в арбитражную команду в сфере iGaming. Команда развивает собственные мобильные приложения и заинтересована в повышении активации, конверсии и удержания пользователей. Нам нужен специалист, который умеет работать с пользовательскими воронками, настраивать автоматизированные коммуникации и разрабатывать сценарии взаимодействия с пользователями на основе их поведения. Задачи: Анализировать воронки мобильных приложений, находить точки потери пользователей и возможности для повышения конверсии. Разрабатывать и настраивать триггерные сценарии для разных этапов пользовательского пути: от установки приложения до регистрации, первого депозита и повторной активности. Запускать push-уведомления, in-app сообщения и другие доступные каналы коммуникации. Работать с пользовательскими сегментами, событиями, условиями запуска сценариев, таймингами и диплинками. Настраивать автоматизированные кампании и контролировать корректность их работы. Проводить A/B-тесты, анализировать результаты и оптимизировать коммуникации. Отслеживать ключевые метрики активации, конверсии и retention. Взаимодействовать с технической командой и аналитиками, формировать требования для настройки событий и сценариев. Готовить регулярную отчётность по эффективности кампаний. Требования: Опыт работы в CRM-, mobile-, lifecycle- или retention-маркетинге. Практический опыт настройки триггерных коммуникаций и автоматизированных сценариев. Понимание мобильных пользовательских воронок и поведенческой сегментации. Опыт работы с AppsFlyer, Keitaro и GA4. Понимание мобильной атрибуции, диплинков и событийной аналитики. Умение анализировать данные, проводить A/B-тесты и принимать решения на основе результатов. Будет плюсом: Опыт в iGaming / betting будет преимуществом Условия: Удалённый формат работы. Работу в крупной арбитражной команде в сфере iGaming. Собственную разработку мобильных приложений и возможность влиять на развитие retention-механик продукта. Гибкую вилку заработной платы — обсуждаем индивидуально с учётом опыта и экспертизы кандидата. #J-18808-Ljbffr Lenkep Recruitment

Vacancy posted 1 day ago
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