Social Media Manager

Job Details

Scheels Company Goals

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

Overview

The Social Media Community Manager will be responsible for developing social media strategies focused around building relationships with the SCHEELS customer base. This individual is the caretaker of the SCHEELS online brand presence. The Community Manager should quickly understand and support initiatives that will contribute to positive customer sentiment and strong customer engagement. This role will need excellent communication and problem-solving skills and be an expert in brand voice.

Responsibilities

• Strategic Planning: Develop and implement social and digital media content strategies that align with the goals of SCHEELS and its key vendors and adapt for regional trends and relevance. This includes creation of the local content calendar and working collaboratively with local teams on content to support events and community initiatives
• Budget Governance: Collaborate with the Social Media Leader by managing/monitoring the appropriate social media budgets
• Training & Onboarding: Coordinate and facilitate onboarding training for new local social hires to ensure team alignment and success
• Advertising Management: Manage and coordinate large-scale advertising projects, ensuring they are delivered on time, delivered to the appropriate locations, dates, and within the allocated budget
• New Market Branding: Introduce SCHEELS to new markets through the use of social media, collaborating with the local marketing team on content leading up to, during, and post grand openings
• Performance Optimization: Analyze data and customer sentiment to provide actionable recommendations that increase reach, engagement, web traffic, and conversions
• Customer Service: Deliver premier service to both internal teams and social followers through professional, timely, and authentic community engagement
• Brand Safety: Ensure social media compliance with intellectual property, partner policies, and vendor guidelines
• Cross-Functional Collaboration: Partner with merchandising, buying, and marketing offices to execute cohesive promotions, events, partnerships, contests, and integrated digital campaigns
• Operational Excellence: Ability to manage and coordinate projects so they are organized and delivered on time with a high level of quality

Requirements

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience

The ideal candidates will have a minimum of a bachelor’s degree, one to two years of experience in social media marketing with demonstrated successes; or equivalent combination of education and experience.

Physical Requirements/Lifting Requirements

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.

Benefits

To see a full list of benefit offerings from Scheels visit scheels.com/careers

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.