Area Sales Manager West Coast USA & Canada

With over 140 years of Swiss engineering heritage, Sécheron Hasler Group is a global leader in high-power electrical and electronic equipment. Our solutions power railways, renewable energy, DC and AC networks, and industrial systems worldwide trusted for their precision, reliability, and innovation.

At the heart of modern rail infrastructure, our Traction Power Systems unit delivers cutting-edge DC and AC traction substations, protection systems, power conversion and digital monitoring solutions. Join us to shape the future of sustainable mobility with technology that keeps cities and countries moving. For the expansion of our team, we are seeking to hire in the West Coast of the USA a dynamic and motivated  Area Sales Manager for the West Coast of the USA and Canada.

We’re seeking a strategic and energetic Area Sales Manager for North America to lead our West Coast Electrical Safety Solutions Business Unit’s commercial activities. This role is ideal for someone who thrives in engineering environments, enjoys building momentum, and knows how to create and maintain strong relationships.

Main objectives:

• Drive sales activities for DC & AC electrical equipment for railways & mass transit systems, mining and other industry sectors in the West Coast of the US market.
• Interface with headquarter in Geneva, Switzerland with engineering, sales and other departments to coordinate the sales action in the US.
• Expand footprint of Electrical Safety Solutions products in existing and new industry sectors in this region.
• Support the product line managers and the marketing department in developing the product economics.

Key Responsibilities:

• Drive local sales activities with promotion, offer preparation, and acquisition actions.
• Present and defense of offers in front of customers and potential partners.
• Act as Key Account Manager for major clients.
• Execute sales strategies and secure achievement of targets.
• Monitor market trends and competitive landscape to take corresponding actions and adjust were required sales strategy.
• Collaborate closely with R&D, Product Management, Marketing, and Business Development.

• Contribute to product and service evolution through market feedback.

• Proven experience (approx. 5-8 years) in international sales in electrical equipment manufacturing or industrial B2B environments, with complex technical products.

• Excellent track record in sales growth.
• Native English
• Any other languages are a plus.
• Technical degree in electrical engineering or in power electronics, ideally combined with additional commercial education.
• Strong knowledge of at least one of the following industry sectors: high voltage, medium voltage, railway traction systems, power transmission & distribution, renewable energy and e-mobility.
• Strong technical acumen and ability to engage with cross-functional teams.
• Natural team motivator with a proactive, opportunity-driven mindset.
• Comfortable with frequent travel (Up to 80% of the time) and direct client engagement.
• Outstanding communication, presentation and communication skills.
• Ability to develop convincing communication strategies based on technical rationale.
• Excellent project management, organizational and problem-solving skills.
• Interest and ability to understand DC & AC power systems and corresponding product needs.

We foster flat hierarchies and direct communication, enabling quick decisions and strong collaboration across all levels. You’ll be trusted with real responsibility and encouraged to take initiative, with plenty of opportunities to grow both personally and professionally.

• International stable and growing group with strong foundations
• Company which is in all markets among the top 3 market players
• Top notch innovative and resilient products
• Global impact and management of globally spread professionals
• Possibility to create a real impact, take initiative and work on new sectors and products

• Technically challenging