Social Media Specialist and Content Creator

Social Media Specialist and Content Creator

The Social Media Specialist & Content Creator is responsible for developing and executing our multi-platform social media strategy, building an engaged online community, and producing high-quality visual content. In this role, you will lead the end-to-end creation of social-first video and photography while managing our internal production studio and occasionally creating video and photo content for broader company initiatives. You will ensure our brand voice, visual aesthetic, and messaging remain consistent across all touchpoints.

Responsibilities:

• Research industry trends, consumer behaviors, emerging platforms, and tools to enhance social media presence.
• Develop and execute comprehensive social media strategies across platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and X (Twitter).
• Conceptualize, script, shoot, and edit compelling video content for social media and other purposes tailored to best practices.
• Manage end-to-end video production process from creative ideation to planning, filming, and post-production.
• Collaborate cross-functionally with internal teams and external production partners on video projects as needed.
• Continuously optimize content strategy based on data-driven insights to maximize engagement and reach.
• Monitor social media performance metrics and identify top-performing content types, formats, and trends.
• Analyze audience data and leverage insights to develop targeted content that resonates with key demographics.
• Create and manage detailed content calendars for organic and paid social media campaigns aligned with strategic goals.
• Ensure brand voice, visuals, and messaging are consistent across all social media content and campaigns.
• Monitor and engage with online communities, responding promptly to comments, messages, and inquiries.
• Capture photography as needed to support social media, marketing, and internal content needs.
• Serve as the primary owner of the internal content studio, including managing shoot scheduling/logistics, maintaining and organizing equipment, and developing expertise in studio gear (cameras, lighting, audio, backdrops, etc.) to support consistent, high-quality production.
• Responds to urgent operational, technical, or business needs during assigned on-call periods and takes appropriate action to resolve or escalate issues.
• Performs other duties as assigned and/or requested.

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years managing social media accounts for a brand, agency, or business (professional or strong freelance/personal brand experience considered).
• Demonstrated experience conceptualizing, filming, and editing short-form video content for social platforms.
• Experience with various cameras and filming equipment
• Proficiency in video editing software (e.g. Adobe Premiere, Final Cut Pro, Davinci Resolve)
• Experience with basic photography and photo editing preferred.

Join us at Yuma Regional Medical Center dba Onvida Health A career at Onvida Health is more than just a job. It's a place to have a long and rewarding career, making a difference in the lives of those in our shared community. When you join our team, you become an integral part of a thriving community committed to improving the health and well-being of everyone in southwestern Arizona. At Onvida Health, we believe in progress with purpose. Our commitment to innovation is matched by our dedication to kindness and integrity. We take our values seriously because we know they lead to better outcomes for our patients and a better experience for all of us. We're looking for people who approach each day with a sense of possibility, a drive to make things better, and a commitment to kindness. If that sounds like you, you're our kind of people. If you're looking for a career where innovation meets compassion, where you can grow and contribute to building a healthier tomorrow, Onvida Health is the place for you. Life in Yuma, Arizona Yuma, recognized by Guinness World Records as the Sunniest City on Earth, offers more than just sunshine. It's a place where the great outdoors meets a welcoming, tight-knit community. Hike scenic trails, explore the Colorado River, or immerse yourself in local cultural festivals – all while embracing the beauty of this desert oasis. With easy access to larger cities and popular destinations, Yuma makes it easy to balance a fulfilling career with time for personal adventures and relaxation.