SEO Strategist

Senior Technical SEO StrategistWe are seeking an experienced and technically driven SEO professional to join our dynamic eCommerce team and own organic search growth across Acme's digital properties. This role will lead the technical foundation of our SEO program — site architecture, crawlability, indexation, structured data, page performance, and the rapidly evolving landscape of AI-driven search. Working closely with engineering, content, and eCommerce teams, this position will set the technical direction for organic search and translate it into work that ships, drives qualified traffic, and grows revenue across our catalog of tens of thousands of products.Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with ten locations in North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme's catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment, both in-store and online. We pride ourselves on having a growing, innovative eCommerce department with a start-up like atmosphere, which will allow you to create and execute strategies with freedom and approach projects in creative ways.You'll Enjoy Our:Work-Life Balance – Most Evenings, Weekends, & Holidays OffOn-The-Job TrainingProfessional Development Training & ProgramsCompetitive Pay & Annual Performance-Based Increase OpportunitiesPTOPaid Holidays – we are closed the 6 major holidays of the yearMaternity LeaveWork environment where everyone takes pride in their work and can see their impact on the companyGenerous Employee DiscountsWe Also Provide:Various Medical, Dental, & Vision Insurance Plans To Fit Any Lifestyle & FamilySupplemental Health Insurance Add-On ProgramsMedical & Dependent Care Flexible Spending Accounts100% Company-Paid Short- & Long-Term Disability Insurance401(k) Program & Company MatchingLife InsuranceWhat You'll Take Ownership Of:Develop and own the SEO roadmap for Acme's eCommerce business, aligning technical priorities to traffic and revenue goals.Lead site architecture, internal linking, and category and product page structure decisions across a catalog of tens of thousands of products.Partner with engineering to diagnose and resolve technical issues affecting crawlability, indexation, page speed, rendering, and overall site health.Implement and maintain structured data and schema markup (product, offer, review, breadcrumb, FAQ, organization) at scale to support both traditional search results and AI-driven search experiences.Manage faceted navigation, parameter handling, canonicalization, redirects, and crawl budget across a large eCommerce catalog.Audit and optimize Core Web Vitals and overall page performance, writing clear specifications that engineering teams can act on.Adapt SEO strategy for AI-driven search experiences, including generative answer engines and conversational query patterns, to ensure Acme remains visible as search continues to evolve.Optimize metadata, page titles, headings, and on-page content for both traditional rankings and emerging AI search interfaces.Lead keyword research, competitive analysis, and content gap identification to inform category, product, and long-tail page strategies.Build and maintain dashboards that report organic performance across Google Search Console, Google Analytics, and AI search surfaces, connecting SEO work directly to traffic, conversion, and revenue.Conduct server log file analysis to diagnose crawl and indexation issues at catalog scale.Influence site releases, platform changes, and migrations from a technical SEO perspective, ensuring organic performance is protected and improved.Partner with the content team to produce pages that demonstrate genuine experience, expertise, and trustworthiness while meeting technical quality standards.Educate and influence stakeholders across product, engineering, marketing, and merchandising on SEO best practices, and manage outside agencies or freelancers where required.Stay current with industry trends in search and AI-driven discovery, integrating new best practices into Acme's program for continuous improvement.Need-To-Haves:Bachelor's degree in a related field or equivalent experience5+ years of hands-on SEO experience, with at least 2 years focused on technical SEO at an eCommerce or large-catalog siteStrong understanding of technical, on-page, and content SEO fundamentalsWorking proficiency in HTML, CSS, and JavaScript sufficient to audit rendered output and partner effectively with engineeringHands-on experience with Google Search Console, Google Analytics, Screaming Frog, and Atarget="_blank" hrefs or SemrushExperience implementing structured data and schema markup at scaleDemonstrated track record of driving organic growth on a large eCommerce or catalog siteWorking knowledge of SQL or Python for pulling and analyzing search performance dataFamiliarity with enterprise content management or eCommerce platforms (Salesforce Commerce Cloud, Shopify, Magento, or similar) preferredExperience with AI-driven search optimization is a strong plusProven ability to get technical SEO work shipped through engineering teamsStrong analytical and problem-solving skillsExcellent written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholdersAbility to prioritize effectively across competing technical and content initiativesAbility to maintain a high degree of confidentiality of all departmental and company informationEmployment offers are contingent on drug-screen and background check. Relocation to Grand Forks, ND required. Acme Tools is an equal opportunity employer.