Director, Analytics

Director, AnalyticsWe areseekinga strategic and highly collaborativeDirector, Analyticstoset the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role,you’llwork cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization.This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clientsKey Responsibilities:Build and develop a deep understanding of the client's strategic issues,initiatives,andcompetitive positions. Use this information to measurement frameworks and reporting roadmapsEnsure that analytics efforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques  Create and support executive level presentations and analysis of analytic and data solutions to support client needsOversee the development of dashboards, campaign performance reports, and advancedmeasurement(e.g.,brand health, incrementality, A/B testing, etc.).Translate data/results intocompellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques  Ensuretimelyfollow through on all scheduled and ad hoc deliverables.Identifyopportunities to continuously improve processes Present reports, POVs and other materials to clients on a regular basis over the phone and in person Manage a team of analystsand managers,providingmentorship, technical guidance, and career development support.Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.Ensure data accuracy, integrity, and consistency across deliverables.Partner with the Planning and Investment teams on annual budget setting, media plandevelopmentand ongoing budget / plan optimization. Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies. Develop depth and breadth of understanding of solutions and offerings acrossBarkleyOKRPandMissionOneMediaQualifications:A university degree and 7+years of data and analytics experience in advertising, management consulting,marketingor digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but notrequired Provenleadership ability andexperience managing client relationships and leading analytics workstreams across multiple accounts.Strong knowledge of media metrics, campaign performance evaluation,and experience inattribution modeling, MMM interpretationExperience in designing and executing A/B tests, multivariate tests, geo-lift experiments,incrementalitystudies, and other test-and-learn methodologies to measure impact andoptimizemarketing performance.Ability toidentifybusiness challenges andapplyinganalytics-led strategies to address them. Stellar communication and presentation skills: we need someone who is articulate,engagingand straightforward –and, above all, caneffectively and convincingly translate unstructured business solutions into innovative customer marketing programs Ability to train&coach colleagues for growth: being organized&detail oriented, prioritizing work, business writing & presenting, conducting analysis, andtimemanagement Comfortable working in ambiguous situations Proficiencywith analytics& visualizationtools:Excel, Tableau, Power BI, etc.SQL a plusThe annual gross basesalaryrange is $135,000 - $180,000 USD. This rangerepresents the anticipated targetsalaryrangefor this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + BelongingAt BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.