Senior Manager, Paid Media AI and Systems

This role can be based remote or hybrid across approved U.S. locations outside of the New York City and San Francisco Bay Area.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn hybrid roles are performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire and any changes to this home work location requires a review of remote status and approval. 

LinkedIns Global Paid Media team is responsible for paid media across LinkedIns B2C and B2B businesses. The team plans and activates campaigns across a complex portfolio of audiences markets channels and business objectives with outcomes spanning subscription growth marketing-qualified pipeline brand lift member growth and engagement and MMM-attributed business contribution. 

We are looking for a Senior Manager Paid Media AI and Systems to reshape how we plan build launch optimize and learn from paid media campaigns. 

Combining deep performance marketing expertise with practical fluency in AI automation data and marketing technology this leader will look across the full paid media job to be done. The goal is to find the decisions and workflows where AI can create the greatest value. They will then turn those opportunities into new capabilities that improve speed quality performance and team capacity. 

Much of that work starts with the practitioners. Working side-by-side with the paid media team they will surface the manual work fragmented systems inconsistent processes and information gaps that hold the team back today. With MarTech Analytics creative teams and agency partners they will turn those needs into scalable workflows intelligent tools shared systems and reusable AI capabilities. 

Because the role is highly cross-functional the right candidate must move comfortably between marketing strategy and technical solution design. They know how paid media campaigns perform and where automation can improve the work. They also have the leadership skills to take an idea from concept through testing launch adoption and measurable impact. 

Ultimately we will measure success by the impact on both team performance and media outcomes: marketers who move from planning to launch faster spot optimization opportunities earlier make stronger decisions and apply learnings consistently across campaigns and paid media programs. 

Responsibilities  

• Own the AI transformation roadmap for the Global Paid Media team partnering with MarTech our media agencies and other internal and external partners to define prioritize and ship the capabilities that change how the team works. 
• Apply AI automation and decision-support capabilities across audience strategy investment planning creative development campaign activation in-flight optimization experimentation measurement and insight generation. 
• Drive performance marketing automation capabilities that increase learning agenda velocity across the business. 
• Lead the product vision use-case development workflow design and business requirements for internal paid media tooling partnering with MarTech and other technical teams on architecture integrations security production deployment and ongoing support. 
• Streamline workflows across the teams quarterly cadence (RFP to brief brief to media plan plan to launch launch to reporting reporting to insights) identifying and removing manual handoffs redundant approvals and inconsistent rituals. 
• Build and curate a reusable library of AI-assisted workflows skills tools prompts and supporting context that helps paid media practitioners complete common tasks more effectively. Establish appropriate standards for quality access governance and human review in partnership with MarTech and other technical stakeholders. 
• Act as the central connector of transformational activity convening the right cross-functional partners (MarTech Brand creative agencies media agencies) at the right moments and ensuring nothing stalls in handoff. 
• Define and lead the change-management plan for every new tool and process including documentation training office hours and adoption measurement. Tools that dont get used are tools that didnt ship correctly. 
• Stay continuously curious about new technologies platforms MCP servers agentic tools and emerging AI harnesses. Evaluate pilot and onboard the ones that earn their place in the teams stack. 
• Define the success metrics for the teams operating model (cycle times adoption rates manual touch points eliminated AI skill invocation rates quality scores) and report against them on a quarterly basis. 
• Partner with our agency-of-record on shared documentation standards automation QA tooling and reporting templates ensuring LinkedIns internal system of record stays authoritative. 
• Act as the internal thought leader and translator between paid media practitioners and MarTech teams who build the systems they use ensuring the teams domain expertise shapes what gets built. 

Qualifications :

Basic Qualifications 

• BA/BS degree in marketing business media operations or related field or equivalent experience. 
• 7 years of experience in paid media performance marketing marketing operations MarTech or a closely related discipline. 

Preferred Qualifications 

• Deep understanding of paid media workflows including campaign briefs media plans audience strategy creative development trafficking QA optimization experimentation measurement reporting and campaign learning. 
• Strong performance marketing background with clear understanding of platforms such as Google Ads Meta Ads TikTok Ads LinkedIn Ads Reddit etc and the strategies used to drive impact. 
• Demonstrated fluency with modern AI tools including agentic harnesses (Claude Code ChatGPT Agents Microsoft 365 Copilot) and a working understanding of how skills tools and MCP-style integrations are composed scaled and leveraged across workflows and teams. 
• A strong working knowledge of the paid media stack (DSPs like DV360 Yahoo or Trade Desk search platforms like SA360 MMPs Insights platforms Media mix modeling platforms etc) and a clear understanding of where each fits in the planning activation and measurement cycle. 
• Experience driving documentation standardization template adoption and workflow consistency across multiple business units or marketing teams. 
• Experience working with global agency partners and managing shared tooling documentation and automation across an in-house team and an external AOR. 
• Strong written communication. Able to articulate a complex technical workflow in language a marketer an engineer and an exec each understand. 

Suggested Skills 

• Cross-Functional Partnership (MarTech Engineering Agency) 
• Templatization and Documentation Standardization 

 

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $130000 to $203000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening apply for a position or participate in the interview process connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However non-disability related requests such as following up on an application will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by LinkedIn or (c) consistent with LinkedIns legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: Data Privacy Notice and Compliance Posters for Job Candidates 

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: Work :

Yes

Employment Type :

Full-time