Sales Enablement Coordinator

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

The Sales Enablement Coordinator is the operational backbone of the Mitchell & Ness sales organization, centrally managing the knowledge, content, and tools required to successfully sell licensed apparel, jerseys, and headwear to wholesale accounts and internal DTC channels. This role sits at the intersection of technology, content, go-to-market planning, and cross-functional collaboration — partnering closely with product, merchandising, marketing, licensing, customer service, and tech teams to ensure the sales force is fully prepared and informed at every stage of the seasonal cycle. The Sales Enablement Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with product, merchandising, marketing, licensing, customer service, and technology teams to align on GTM timelines, content priorities, and sales readiness deliverables.
• Serve as the sales project manager on all SMU (Special Make-Up) projects, acting as the primary point of contact between the sales organization and product teams to ensure efficient, timely execution.
• Coordinate with sales representatives to gather timely feedback and drive adherence to process standards across wholesale accounts and internal stakeholders.

Fan & Customer Impact (Obsessed with Fans)

• Ensure wholesale account partners and internal sales teams have immediate access to accurate, on-brand, and approved product content — including line sheets, catalogs, lookbooks, and licensing usage guidelines — to deliver a seamless buying experience.
• Organize and distribute heritage storytelling assets and background information for Mitchell & Ness retro collections, enabling sales representatives to compellingly articulate the historical and cultural significance of M&N products to buyers and retail partners.
• Maintain and optimize the B2B sales portal to ensure product data, marketing assets, and collection access are current and organized in direct support of weekly sales operations communications.
• Communicate time-sensitive updates on inventory levels, production timelines, and licensed property agreement changes to internal and external stakeholders to protect account relationships and fulfillment expectations.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Support the adoption and optimization of sales productivity tools — including PowerBI dashboards and Monday.com — to improve tracking of product SKUs and wholesale account adherence to operational standards.
• Identify opportunities to streamline the management and distribution of GTM content, reducing friction in the sales cycle and improving asset accessibility for the sales organization.
• Assist GTM and Merchandising teams in maintaining an integrated GTM calendar that accurately tracks deadlines for seasonal launches, collaboration releases, and wholesale account submission requirements.
• Bring a continuous improvement mindset to sales enablement processes, surfacing inefficiencies and proposing scalable solutions as the Mitchell & Ness business grows.

Ownership & Execution (Determined & Relentless Mindset)

• Own the end-to-end logistics of seasonal training sessions, including scheduling, securing product samples, organizing presenters, and managing training materials covering new product knowledge, licensing updates, and wholesale sales cycle processes.
• Maintain the master training calendar for ongoing seasonal product releases and updates, ensuring the sales organization is always prepared ahead of key market moments.
• Facilitate internal preparation for major market periods, industry trade shows, and key account meetings, coordinating the assembly of all required resources and ensuring nothing falls through the cracks.
• Manage and maintain the centralized GTM content library with discipline and precision, ensuring all assets are current, approved, and version-controlled across every seasonal cycle.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 2–3 years of relevant experience in a coordinator or support role, preferably within the retail, apparel, or consumer goods industry, with demonstrated ability to manage complex logistical situations involving physical product samples and digital catalogs or data sets.
• Exceptional organizational skills and a proven track record of managing competing priorities and deadlines across multiple cross-functional teams simultaneously.
• High proficiency in Microsoft Office Suite, with particular strength in Excel or Google Sheets for data tracking and reporting.
• Clear and effective communicator with demonstrated ability to collaborate across Sales, Merchandising, Operations, and other functions in a fast-paced environment.
• Familiarity with the licensed sports apparel business, including an understanding of league and team licensing relationships across the NBA, NFL, MLB, and similar properties.
• Experience with a CRM platform (e.g., Elastic, Salesforce) or an apparel-specific ERP or inventory management system preferred.
• Genuine passion for sports, fashion, and the heritage of the Mitchell & Ness brand.

Education: Bachelor's degree, or equivalent combination of education and 2–3 years of relevant professional experience.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Irvine, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence of Tuesday, Wednesday, Thursday. The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit Salary Range

$65,000—$75,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA). At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

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