[UPLIVE Company] Creative Strategist Lead

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team. WHAT YOU WILL DO

• Strategic Ownership
• Own the full creative strategy for assigned Games/Apps, defining the creative vision, north star, and long-term direction.
• Align UA, Product, and Creative teams around shared performance goals.
• Playtest, Research & Strategic Planning
• Lead structured playtests to define USP, audience psychology, and creative opportunities.
• Build a continuous trend-scanning and competitive research system across GEOs.
• Turn insights into strategic bets and create frameworks (angle maps, messaging pillars, component systems) that guide production.
• AI, Tools & Knowledge Systems
• Evaluate and adopt AI tools that improve research, insight generation, and creative exploration.
• Design AI-assisted workflows to accelerate strategy and production.
• Build and maintain creative knowledge systems (angle libraries, trend hubs, best practices).
• Planning, Prioritization & Creative Ops
• Lead quarterly/monthly/weekly planning and set strategic priorities.
• Balance rapid performance needs with long-term creative direction.
• Maintain clear roadmaps, decision logs, and strategic documentation.
• Performance Intelligence
• Analyze creative performance (CTR, CVR, IPM, CPI, ROAS) to identify root causes and patterns.
• Drive data-backed decisions and establish weekly learning/testing cadences.
• Cross-Functional Leadership
• Act as the strategic bridge across UA, Creative Production, Product, and key stakeholders.
• Lead alignment meetings and ensure fast, clear cross-team coordination.

• 4+ years in Creative Strategy, UA Creative, Product Marketing, or similar creative strategist roles.
• Strong ability to turn product, data, and market insights into clear creative direction.
• Excellent at creative project management ability, able to plan timelines, align resources, and guide multi-format creative initiatives from concept → execution → learning.
• Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS signals) and how they influence creative decisions.
• Highly skilled with creative research & analytics tools, ad libraries, market research platforms, and modern AI workflows.
• Strong experience coordinating with Designers, Motion Artists, and Playable Devs, ensuring strategic clarity and execution quality.
• Ability to manage multiple creative projects in parallel while maintaining high standards of strategy and communication.
• Deep understanding of creative trends, audience behavior, and mobile gaming/app market benchmarks.
• Excellent written and verbal communication, with the ability to align stakeholders and influence decisions.

• PC or Macbook provided by the company.

• * Competitive salary, 100% salary during probation
• * Performance bonus with 30% of company profit shared with no cap
• * Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• * Minimum 12 days paid annual leave + 10 days paid sick leave.
• * 12 days working from home per year
• * Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• * Free daily lunch with 10+ menu options.
• * Free daily F&B: Snacks, juice, beverage, tea-time
• * Monthly/Bi-monthly team activity allowance
• * Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• * Sponsored sports activities: badminton, soccer, ...
• * Sponsored overseas conferences and industry events for all levels.
• * Modern equipments/AI tool provided.

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