Senior Business Analyst

Senior Business Analyst to Customer Journey Analytics

Dentsu

Central, TX

59,000 to 90,000 a year to Full-time

Job Description: Turn Data In to Decisions. Turn Insights In to Impact.

Are you passionate about helping organizations understand their customers better?

Do you enjoy collaborating with stakeholders, uncovering business needs, and transforming analytics into meaningful action?

Merkle is growing its Adobe Experience Cloud Practice and is seeking Business Analysts to support enterprise-scale Customer Journey Analytics (CJA) and Adobe Analytics initiatives. This is an exciting opportunity to work directly with leading brands, helping them unlock the value of their customer data and create more connected, measurable customer experiences.

What You'll Do

As a Business Analyst, you'll serve as the critical bridge between clients, business stakeholders, architects, developers, and analytics teams.

You’ll help organizations transform data into strategy by:

• Leading discovery sessions, stakeholder workshops, and requirements gathering
• Translating business goals into actionable analytics and measurement strategies
• Supporting Adobe Analytics and Customer Journey Analytics implementations
• Defining KPIs, reporting requirements, and success metrics
• Partnering with technical teams to ensure business requirements are delivered effectively
• Managing project dependencies across multiple workstreams
• Supporting testing, validation, user adoption, and change management activities
• Helping clients maximize the value of Adobe Experience Cloud investments
• Collaborating on initiatives involving Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO)

What Makes This Role Exciting?

You’ll work at the intersection of:

• Customer Experience
• Analytics
• Data Strategy
• Digital Transformation
• Adobe Experience Cloud

Every day, you’ll help some of the world's most recognizable brands better understand customer behavior, improve decision-making, and drive measurable business outcomes.

What we’re looking for

Required Qualifications

• Experience with Adobe Customer Journey Analytics (CJA) and/or Adobe Analytics
• Strong stakeholder management and communication skills
• Business Analysis, Consulting, Project Coordination, or related experience
• Experience working with enterprise clients and distributed teams
• Strong organizational and problem-solving skills
• Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

• Adobe Analytics Certification
• Adobe Customer Journey Analytics CertificationExperience with Adobe Experience Platform (AEP)
• Experience with Real-Time CDP (RT-CDP)
• Experience with Adobe Journey Optimizer (AJO)
• Agency or consulting experience
• Project management experience
• Experience leveraging AI tools to improve productivity and workflow effectiveness

Who Thrives Here?

The ideal candidate is:

• Curious and consultative
• Organized and proactive
• Comfortable working directly with clients
• Skilled at translating complex concepts into clear business outcomes
• Focused on delivering measurable valueExcited by technology, analytics, and customer experience transformation

Why Merkle?

At Merkle, you'll collaborate with industry-leading experts across analytics, customer experience, marketing technology, and digital transformation. You'll have the opportunity to influence strategic decisions, work with innovative Adobe solutions, and help clients create meaningful customer experiences powered by data.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is 59,000 to 90,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit

Location: USA to Remote to Texas to Central Time

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

We are here to support you.