Content Marketing Manager

Content Marketing Manager

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.

Strategy & Planning

• Defining content goals tied to business objectives (awareness, pipeline, retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages

Content Creation & Management

• Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Managing freelancers, agencies, or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content

SEO & Distribution Conducting keyword research and optimizing content for search

• Distributing content across owned, earned, and paid channels
• Managing content on the website/CMS

Demand Generation Support

• Creating gated assets (guides, reports) for lead capture
• Supporting sales with enablement content (one-pagers, battlecards, FAQs)
• Partnering with demand gen on nurture emails and campaign content

Performance & Analytics

• Tracking content metrics (traffic, engagement, leads, pipeline influenced)
• Reporting on what's working and iterating based on data

Cross-Functional Collaboration

• Working closely with product, sales, and customer success to source insights and stories
• Partnering with design for content production

In a B2B context like IntegriChain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics, customer stories and case studies , and content that supports a longer, more complex sales cycle.

Required Qualifications

• 3-5 years of content marketing experience , with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field
• Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
• Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
• Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)
• Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI-driven search
• Experience with marketing automation and CMS platforms (e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools
• Comfortable working cross-functionally with sales, product, and subject matter experts to source and validate content

Strongly Preferred

• Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
• Experience supporting demand generation funnels (top-of-funnel awareness through sales enablement)
• Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
• Track record of repurposing long-form content into multi-channel campaigns (e.g., one whitepaper → LinkedIn series, email nurture, sales one-pager)

Soft Skills / Traits

• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where they'll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

Additional Information

• Mission driven: Work with the purpose of helping to improve patients' lives!
• Excellent and affordable medical benefits + non-medical perks including Flexible Paid Time Off, 401(k) Plan with a Company Match to prepare for your future, Parental Leave, Student Loan Reimbursement and much more!
• Robust Learning & Development opportunities including over 700+ development courses free to all employees.