Product Marketing Specialist

Job Title: Product Marketing Specialist

Department: Marketing

Reports to: Michael Bucari

Direct Reports: 0

Location(s): Philadelphia, PA

1. Summary of Position : (Brief description of overall responsibilities and function)

The Product Marketing person is essential to the success of Leonardo's Sales goals. This person is the subject matter expert when it comes to the LHD product line but more importantly subject matter expert on the competition's product line as well. Using this information, and working collectively within the sales and marketing team, come up with the value proposition that illustrates to a potential customer the reason as to why the LHD product is superior to the competition. The Product Marketing person is also very well versed in the various market segments LHD will sell to including but not limited to EMS, Corp/VIP, Law Enforcement, Offshore and Government entities.

2. Essential Duties and Responsibilities: (Specifically describe the essential duties and responsibilities in order of estimated percentage of time that is spent on each).

Duties and Responsibilities:

% of

Time

1.

Be the Product specialist for all LHD products as well as the competitions products; this includes but not limited to understanding how the LHD product portfolio compares to the competition from a technical, cost (acquisition/Operating) and market perspective.


20%

2.

Maintain ability to give "Product Briefings" on demand with short advance notice and guidance from RSM or Marketing Manager. Presentations are to include technical data and other value propositions which will enhance the sales campaign. Will coordinate with the appropriate personnel within Product Marketing team to ensure the presentation include the most up to date information

20%

3.

Provide Demonstration Support to the sales team. This includes participating in all required demos, help coordination of logistics, help with the payment/internal processes and coordinate internal personnel, if required

10%

4.

Respond to RFI/RFQ/RFPs and prepare the technical documentation to be used in the Bids & Proposals Process in support of International Sales (Civil) and Campaigns (Military)

20%


5.

Be a conduit of the Sales Engineering team in Italy to help coordinate and integrate the technical offer, support the bid process, interfacing with engineering and Program Management on feasibility of new product developments or improvements for the Americas Market

15%

6.

Travel as needed/required to exhibitions/events/customer briefings/as required and/or needed

15%

TOTAL:

100%

1. Qualifications for Position :

A. Education

Bachelors Degree, Aeronautical Engineering Degree and/or equivalent or Military background specifically working on aircraft

B. Experience

3-5 Years in Aviation Industry - helicopter operations preferred but aviation OK

C. Competencies & Attributes

1.

Spanish Speaking preferred


2.

Experience with customers and public speaking

3.

Problem Solving Capabilities

4.

Computer Skills - Microsoft (Word/Excel/Powerpoint) a must

5.

6.

D. Licensure/Certification

Originator: Orig. Date: Rev. Date: Rev. Level: Doc.: Job Description-