Corporate Director of Marketing

Corporate Director of Marketing

Ellis Island Casino, Hotel & Brewery, our 16 Village Pub locations, Mt Charleston Lodge, and our sister companies, Marker Trax and KOIN, are committed to providing the best goods and services to our guests and clients. Our casino and food and beverage locations are home to some of Las Vegas's most recognized food, beverages, hospitality, and entertainment! Not only do we serve the highest quality food, but we've been voted the #1 Best Microbrewery of Las Vegas and have the #1 Best Karaoke of Las Vegas. Marker Trax is a patented casino advance line system that provides technology solutions to casinos to make the gaming experience more convenient and accessible to players. KOIN offers a full-service financial wallet and integrated payment solution, and aims to provide a convenient, secure and flexible payment solution for both consumers and businesses.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

This is a full-time, on-site position based in Las Vegas, NV. Candidates must be able to reliably commute or be prepared to relocate prior to their start date. Regular local travel between business units and properties is required.

Job Description

The Corporate Director of Marketing is responsible for leading all property-wide marketing strategy and execution for Ellis Island Casino, Hotel & Brewery, with a primary focus on brand growth, guest acquisition, and revenue-driving campaigns across casino, hotel, food & beverage, brewery, and entertainment operations.

This role oversees all non-gaming and property brand marketing initiatives while also supporting sales-related lead generation efforts tied to digital advertising, targeted lists, and inbound inquiries. The Director ensures qualified demand for group sales is generated through marketing channels and routed appropriately to operational leaders.

The Director partners closely with Casino Marketing to ensure alignment with gaming regulations, reinvestment strategy, and promotional calendars-while maintaining cohesive messaging and visual standards across the entire property. Success in this role is measured by increased visitation, stronger brand recognition, growth in digital engagement, qualified inbound leads, and revenue lift across casino, hotel, and F&B-while preserving Ellis Island's identity as a value-driven, locals-loved destination.

Responsibilities

• Marketing Leadership & Strategy
• Lead all property-wide marketing strategy and execution supporting:
• Casino
• Hotel
• Food & Beverage outlets
• Brewery
• Entertainment venues and events
• Oversee the Marketing Manager and in-house Creative Team to ensure timely, high-quality execution of campaigns, signage, collateral, and digital assets.
• Own and enforce brand standards and visual identity across all departments while allowing individual outlets to retain their unique personality.
• Develop and manage the annual marketing budget, maximizing ROI within a high-volume, value-focused operating model.
• Plan and execute integrated campaigns supporting seasonal promotions, casino initiatives, entertainment calendars, new menu launches, beer releases, and property-wide events.
• Analyze campaign performance, market trends, and guest behavior to refine strategy and improve results.
• Digital Marketing & Lead Generation (Sales Support)
• Oversee digital demand-generation efforts including:
• Paid digital advertising
• Email marketing
• Targeted list campaigns
• Website optimization and SEO/SEM
• Social media and reputation management
• Ensure marketing channels generate qualified inbound leads for:
• Group inquiries
• Private events
• Hotel room blocks
• Promotions, tournaments, and special events
• Develop marketing collateral, landing pages, and messaging designed to convert interest into inquiries.
• Track and report on lead volume, source performance, and conversion trends.
• Collaborate with internal stakeholders to ensure handoff and follow-up processes are clear and efficient.
• Continuously refine audience targeting and messaging to improve lead quality rather than sales volume.
• Casino Collaboration & Compliance
• Partner closely with Casino Marketing to ensure cohesive cross-promotion while respecting gaming regulations and brand boundaries.
• Coordinate message timing and promotional alignment across casino, hotel, and F&B to maximize total property visitation.
• Ensure all marketing initiatives follow internal compliance, approval, and regulatory standards.
• Cross-Functional Collaboration
• Work closely with:
• Casino leadership
• Hotel Operations
• Food & Beverage leadership
• Entertainment and Events teams
• Support operational teams with campaign insights, performance reporting, and marketing recommendations.
• Maintain strong relationships with vendors, agencies, printers, and media partners.

Skills / Experience

Bachelor's degree in Marketing, Business, Communications, Hospitality Management, or related field.

8-10+ years of progressive marketing leadership experience, preferably in gaming, hospitality, food & beverage, or entertainment.

Strong expertise in digital marketing, demand generation, and audience targeting.

Proven experience leading creative teams and managing complex, multi-channel campaigns.

Understanding of the Las Vegas locals market; Strip experience a plus but not required.

Strong analytical, communication, and project management skills.

Financial acumen with experience managing budgets and measuring ROI.

Ability to stand and walk for extended periods of time throughout the casino and property.

Must be able to move throughout all areas of the property, including back-of-house and public areas.

Use of standard office equipment such as computers, phones, printers, and radios as needed.

The noise level in the work environment is usually moderate.

Occasionally exposed to outside weather conditions and varying temperature conditions.

Ability to lift, carry, push, or pull up to 25 pounds as necessary.

This job description is not an exhaustive list of all functions required for this position. Duties and/or responsibilities may be subject to revision to meet business needs.

Core Values:

• Service- Personalized, warm, and consistent exceptional customer service.
• Value- Committed to deliver quality products for affordable prices.
• Growth- Promote personal development and professional growth for all team members.
• Family- Foster a family-like environment with guests and team members alike.
• Passion- Work with passion and enthusiasm every day.