Senior Creative Director

Lead end-to-end creative direction for Herschend properties and projects, from early visioning to opening day. Responsibilities Own the overall creative vision and strategy for assigned Herschend properties, major and minor capital projects, attractions, resorts, and guest experiences. Lead early visioning and big-idea development, translating Herschend and property strategies into compelling guest experiences. Create original concepts, stories, and experiences that differentiate Herschend and strengthen each property’s identity. Act as a senior creative voice and vision-keeper, protecting creative intent from initial concept through opening day. Lead and inspire multidisciplinary creative teams with clear direction, priorities, and expectations. Build alignment with senior leadership and Property Leadership by communicating the creative vision and driving key creative decisions. Partner with Project Management to keep the creative vision achievable across scope, schedule, budget, and operational requirements. Present and sell the vision through strong presentations that create alignment and move projects forward. Set the creative standard for assigned projects and make critical creative decisions when competing priorities or solutions surface. Champion innovation and creative excellence, continually pushing for experiences that are original, differentiated, and unmistakably Herschend. Translate the approved creative vision into a cohesive visual language across every element of the guest experience. Establish and direct the look and feel of architecture, interiors, scenic, graphics, signage, materials, color, lighting, media, artwork, and related visual elements. Provide hands-on art direction to designers, architects, artists, consultants, fabricators, and other creative partners. Develop and maintain visual references and design standards, including mood boards, palettes, imagery, materials, patterns, textures, graphics, and brand elements. Review and redline drawings, renderings, design packages, samples, mockups, and submittals to ensure alignment with approved creative intent. Drive visual consistency across disciplines so individual design elements work together as one integrated guest experience. Communicate complex conceptual ideas clearly and operate effectively in a highly collaborative environment. Requirements Bachelor’s degree required in Art, Architecture, Environmental Design, Interior Design, Themed Entertainment, or a related creative/design discipline. Significant senior-level experience leading complex, multidisciplinary creative and design projects from early visioning through final execution. Proven ability to lead and inspire multi-disciplinary teams, influence senior stakeholders, and translate creative vision into built experiences. Highly creative, nonroutine role requiring clear communication of complex concepts in a collaborative setting. Location & Work Details Full-time position based at the Herschend Creative Studios HQ in Orlando, FL (onsite). Requires regular travel . Education and/or Experience Master’s degree preferred in Architecture, Design, Fine Arts, Themed Entertainment, Business, or a related field. #J-18808-Ljbffr Herschend Family Entertainment