Director of DTC Marketing

Job Description:

Director of DTC Marketing

About the Role
We're a small, family-owned winery and we're looking for a creative, driven marketer to lead our direct-to-consumer efforts for Marine Layer Wines. This is a hands-on role with ownership of both strategy and execution. You will shape how we tell our story across every aspect of our customer interaction, from digital campaigns and social media to tastings and in-person experiences. You'll work closely with our team and have the opportunity to make a genuine impact on brand growth.

The Role
• Set the direction. Develop and execute a marketing plan that connects wine releases, seasonal opportunities, digital campaigns, and events to sales and customer-retention goals.
• Run our digital presence. Lead email and social media campaigns from concept to execution. Manage our editorial calendar, develop content that feels authentically ours, and keep our website current and compelling.
• Bring our brand to life. Oversee the creation of all marketing materials, including photography, video, collateral, signage, and wine technical sheets. Make sure every touchpoint reflects the quality and character of what's in the bottle.
• Create memorable experiences. Plan and execute our tastings, events, and brand partnerships — on-site and off — including critic visits, tasting room, and event experiences that leave a real impression on guests.
• Champion our wine releases. Collaborate with the team to build launch campaigns for new vintages, from messaging and timing to content and promotion.
• Grow the right relationships. Cultivate genuine connections with customers, hospitality partners, press, and aligned brands that strengthen our reputation and open new doors.
• Track what matters. Keep a close eye on performance across all channels — from social media metrics to event outcomes — and use those insights to continually improve performance.

What You Bring
• Proven experience in DTC, brand, lifestyle, consumer or hospitality marketing.
• A strong understanding of social media: content creation, short-form video, platform nuance, and the ability to identify what genuinely resonates with people.
• The ability to move between strategy and execution. You enjoy thinking big, but you’re equally happy rolling up your sleeves and getting things done.
• Strong writing and communication skills. You can craft a compelling wine story as naturally as a marketing brief.
• A collaborative, low ego approach and enthusiasm for being part of a small, impactful team.
• Wine and/or hospitality experience is a strong plus.

A Note on Our Hiring
We welcome applicants from all backgrounds. We hire for skills, curiosity, genuine enthusiasm and the ability to be a great teammate – not just a checklist of qualifications. If this role sounds like you, we'd love to hear from you.

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