DIGITAL MEDIA MARKETER TEAM LEAD

Job Description

Job Description

 

Summary/objective:

The Digital Media Team Lead is a senior organic marketing leader who guides a high-performing team in developing and executing strategies that drive real cultural conversation, not just content. This role brings deep expertise in organic marketing, influencer and creator ecosystems, and audience behavior, using that knowledge to raise the team's strategic capability, set a high bar, and ensure the team's efforts connect meaningfully to brand goals and business outcomes.

Expectations at Angel Studios:

• Amplify light in every action.
• As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals. 
• You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.
• Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build. 
• You OWN the success of your team members, including hiring, onboarding, goals, performance management, raises, terminations, etc.
• Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews. 
• Create opportunities for team members to take initiative and ownership. 
• Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.
• Contributes in a way that moves the Angel mission forward and exemplifies the team qualities required for working at Angel.
• When faced with roadblocks, mistakes or unforeseen circumstances, consistently and proactively find creative solutions and/or break down barriers to handle the challenge or complication. (Focus is on creating/building/testing/learning/resolution rather than getting stuck and identifying or placing blame).

Essential functions

• Lead, mentor, and develop Digital Media team members, fostering a high-performing team culture rooted in ownership, growth, and continuous improvement.
• Maintain deep expertise across organic digital marketing channels, audience behavior, and industry trends, actively translating that knowledge into team capability through training, coaching, and knowledge sharing.
• Establish and evolve organic marketing best practices, planning frameworks, and quality standards that enable consistent, high-impact execution across the Digital Media team.
• Guide long-term organic marketing planning and strategic roadmaps, ensuring team efforts align with broader organizational objectives while empowering team members to own campaign strategy development and execution within their areas of responsibility.
• Equip the team with the frameworks, context, and strategic clarity they need to independently translate stakeholder goals, audience insights, and platform opportunities into effective campaign approaches.
• Serve as a strategic thought partner to team members - offering perspective, raising the bar on thinking, and challenging approaches when needed.
• Guide the team's approach to influencer and creator strategy, helping them identify the right talent, evaluate fit, and build relationships that generate authentic audience reach and cultural credibility for Angel Studios projects.
• Equip the team to think beyond follower growth, coaching them to develop campaigns intentionally designed to generate cultural conversation, earned attention, and organic shareability across the internet.
• Serve as the team's horizon scanner, staying ahead of organic marketing trends, emerging platforms, and cultural shifts so the team is always operating with current, forward-thinking perspectives baked into their strategies.
• Coach the team to move beyond reporting, helping them connect performance data to strategic decisions that drive meaningful audience growth and sustained organic momentum.
• Identify opportunities to improve workflows, tools, processes, and AI-enabled solutions to increase efficiency, scalability, and strategic effectiveness across the team.
• Ensure effective coordination across internal teams, removing blockers as needed and empowering team members to build strong stakeholder relationships and lead campaign execution.
• Foster a collaborative, accountable, and positive team environment that encourages learning, ownership, innovation, and continuous improvement.
• Conduct regular individual meetings with Digital Media team members to provide coaching, feedback, mentorship, and support for ongoing professional development and career growth.
• Must attend and contribute to regularly scheduled staff meetings.
• Proficiency in speaking, reading, and writing in the English language required. Additional language proficiency is a plus.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Competencies

• Models a collaborative, solutions-oriented approach
• Deep understanding of organic marketing channels — social, influencer, creator ecosystems — and how content travels across the internet.
• Influencer marketing strategy and talent ecosystem knowledge — understands how to identify the right partners, evaluate authentic fit, and guide relationship-building at scale.
• Strong instinct for culture, virality, and audience behavior — can identify what makes content travel and coach a team to build toward it.
• Proven experience building and developing high-performing teams, with a coaching mindset and commitment to team member growth and autonomy.
• Ability to operate at both a strategic and coaching level — setting direction without doing the work for the team.
• Cross-functional leadership and stakeholder alignment — comfortable navigating complex internal partnerships and representing team priorities at a senior level.
• Comfort with ambiguity and fast-moving cultural moments — able to guide rapid strategic decisions when timing is the competitive advantage.
• An exceptional listener with excellent written and verbal communication skills.
• Proficiency with Microsoft Office and Google Workspace.
• Organization and time management. 
• Able to maintain confidentiality of information.
• Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
• Resourceful and able to problem-solve and manage tasks with ambiguity. 

Must participate in setting and achieving regularly scheduled and outlined objectives. 

• Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.

Work environment - When in the main office, expect a comfortable, air-conditioned work environment. Team members are issued their own desks, but the office is an open, shared space and can be fast-paced and occasionally noisy.

Physical demands - Must be able to either stand or sit at a desk for long periods of time.

Position type and expected hours of work - Regular full-time, 40 hours per week.

Travel required - Significant out-of-state travel not anticipated. 

Required education and experience

• 5+ years of experience in organic digital marketing, social media strategy, or a closely related field.
• 2+ years of direct people management or team lead experience.
• Demonstrated experience developing and executing influencer or creator partnership programs.
• Proven track record of growing audience and driving earned attention — not just follower counts, but measurable cultural engagement.
• Deep understanding of platform algorithms, content ecosystems, and how organic content travels across the internet.

Preferred education and experience

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• Experience in entertainment, film, or mission-driven media.
• Familiarity with SEO principles as they intersect with organic content strategy.
• Experience working in a fast-paced, high-volume content environment.
• Track record of building or scaling an organic marketing function from the ground up.

Work authorization - Must be authorized to work in the United States. 

EEO statement

At Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.