Digital Content Manager

Job Description

WSET ABC 13 in Lynchburg, Virginia has an immediate opening for a Digital Content Manager to oversee news content for overall fairness, balance, and accuracy on our digital and social media platforms. The ideal candidate will produce daily digital and social content, oversee digital producers, and implement our strategy to grow our audience on all of our digital platforms. You will work closely with producers and reporters on daily selection and coverage. The expectation is that the Digital Content Manager will lead by example.

Responsibilities of our Digital Content Manager will include (but are not limited to):

• Oversee digital and social platforms to ensure we are serving our local communities by sharing relevant information to alert, protect, and empower our audiences
• Supervise digital producers, review stories and posts, and provide feedback to encourage powerful storytelling
• Collaborate with News Directors and other station managers to create special content
• Spearhead management and innovative management of social media channels, including growing our YouTube channel
• Edit both short-form and long-form videos to upload on social media and YouTube
• Use social media analytics tools such as Sprout Social to monitor our audience and social platforms
• Use Google Analytics to keep an eye on website performance and informing future content decisions

What skills do you need to be successful in our role?

• Proven track record of creating compelling and engaging stories across multiple platforms
• Ability to perform well under pressure, experience managing breaking news, and meeting strict deadlines
• Expert multitasker with the ability to pivot on a moment's notice
• Excellent news judgment and analytical skills
• Creative and enterprising spirit
• Ability to identify problems and provide solutions
• A strong commitment to journalistic standards and ethics
• Extraordinary people skills with an emphasis on coaching and motivating
• Strong understanding of how to drive digital traffic
• A college degree in Journalism or a related field is preferred
• Strong writing skills and a proven track record for getting results on initiatives

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.