Head of AI & Digital Marketing, Technology Peripherals

Confidential

Charlotte, NC

Head of AI & Digital Marketing, Technology Peripherals

About the Company

Leading manufacturer & marketer of office products & school supplies

Industry
Consumer Goods

Type
Public Company

Founded
1903

Employees
5001-10,000

Categories

Consumer Discretionary
Consumer Goods
Hardware + Software
Office Products
Printing
Retail

Specialties

consumer packaged goods
office products
school products
technology solutions
art supplies
and creative products

About the Role

The Company is seeking a Head of AI and Digital Marketing for its global technology peripherals segment. This pivotal role is at the forefront of the company's strategic shift towards higher-growth technology peripherals, with a focus on three distinct brands. The successful candidate will be responsible for developing and executing a unified global digital marketing strategy that caters to the diverse buying cycles of B2B and consumer markets. This includes leading a small team and owning the digital channel mix, from SEO to paid media, and establishing a robust measurement and attribution framework. A key aspect of the role is the integration of AI into marketing and customer experience, with a clear mandate to move from proofs of concept to full-scale production and eventually expand AI initiatives across the enterprise. Applicants must have a minimum of 10 years' experience in digital marketing, with a proven track record in both B2B and consumer sectors. The role requires deep expertise in the full digital marketing channel mix and a modern MarTech stack, as well as hands-on experience in applying AI and automation to marketing. The ideal candidate will be a strategic thinker with a strong commercial and analytical mindset, capable of leading a small team and managing stakeholders at all levels. Leadership skills, including the ability to influence and drive change, are essential. The role demands a high level of integrity, self-direction, and a commitment to staying current in the fast-evolving AI landscape.

Hiring Manager Title
Senior Director, Global Marketing

Functions

Marketing
Data Management/Analytics

Confidential

Apply

Vacancy posted 4 days ago

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