Digital Marketing Specialist

Arizona Staffing

Digital Marketing Specialist

The Digital Marketing Specialist executes and optimizes online marketing programs designed to increase traffic, leads, conversions, and revenue. This person usually works across several digital channels including paid search, paid social, SEO, email, websites, analytics, and conversion optimization.

Typical Responsibilities

Plan, launch, and optimize digital marketing campaigns
Manage Google Ads, Meta Ads, LinkedIn Ads, or other paid platforms
Monitor website traffic and conversion performance
Perform keyword research and support SEO initiatives
Develop landing pages and campaign funnels
Track campaign performance through GA4 and other analytics platforms
Conduct A/B testing and conversion-rate optimization
Partner with content and creative teams on campaign assets
Produce performance reports and recommendations
Manage campaign budgets and optimize spend

Requirements

2-6+ years of digital marketing experience
Google Ads
Meta Ads Manager
GA4
Google Tag Manager
SEO / SEM
HubSpot or similar marketing platform
CMS experience such as WordPress
Landing-page optimization
Excel / reporting skills
Understanding of CPL, CPA, CAC, ROAS, CTR, and conversion rates

Technology Doesn't Change the World, People Do.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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Vacancy posted 4 hours ago

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