Chief Product Officer

Feeld is a dating app created intentionally for a community of authentic and open-minded humans seeking connection in a way that allows each member to come as they are. Founded by designers, we believe that the "uncomfortable" can be made beautiful through intentional, elegant design. We provide a sanctuary for exploration, where human intimacy is treated with the artistry it deserves.

As societal norms shift and what was once considered "alternative" becomes part of the cultural zeitgeist, Feeld is evolving too. We aren't just keeping pace with changing norms; we are actively designing the frameworks that will define the future of human connection.

The Opportunity

Feeld has built one of the most culturally significant brands in the dating space. We have a massive, loyal community and a unique market position that our competitors cannot replicate. As we enter our next era, we are looking for our first-ever Chief Product Officer to take the reins of our product ecosystem and match our technical execution to our brand’s massive cultural ambition.

This is a defining role for the company. The CPO will not just manage our current product; they will be tasked with imagining the product for the existing and future needs of our communities and society. You will create a cohesive, intuitive, and beautifully designed product that members genuinely love by unifying vision, strategy, and execution across Product, Design, and Data in close partnership with Engineering.

This role requires both visionary leadership and practical engagement: the ability to map out where human intimacy is heading over the next decade, while simultaneously going deep into the weeds to evaluate what’s working, what isn’t, and why.

In short: You will be the architect of a new era of "Product-Led Excellence" at Feeld, turning progressive human values into a world-class digital experience.

Key Responsibilities

Product Vision, Strategy, and Societal Foresight

• Anticipate the Future of Connection: Define and communicate a clear product point of view that anticipates macro societal shifts in relationships, intimacy, and community.
• Multi-Year Roadmap: Build and execute a cohesive, multi-year product roadmap that unifies brand, design, and technical initiatives into a single, high-impact system.
• Outcome-Driven Focus: Shift the organization from feature-led delivery to outcome-driven product development, ensuring work is focused on meaningful member moments, engagement, and retention.
• Drive Coherence: Bring clarity where experiences feel fragmented, simplifying complexity and reducing friction across the end-to-end user journey.

Customer Obsession as a Living Practice

• Direct Observation: Establish consistent, first-hand connection to members through direct observation, research, and qualitative insight to understand how their real-world needs are changing.
• Deep Pain-Point Discovery: Shift discovery from feature ideation toward deep pain-point understanding, including identifying subtle and silent friction in the experience.
• Community-First Culture: Foster a user-first culture where teams understand the emotional and functional realities of our diverse members, particularly women, LGBTQ+ communities, and non-monogamous people.
• Translate Truths to Product: Convert deep member insights into prioritized, elegant product and design solutions that actually ship.

Craft, Quality, and Design Excellence

• Uphold the Bar: Set a world-class standard for usability, aesthetics, and interaction quality across the product.
• Make the Uncomfortable Beautiful: Partner deeply with Design to ensure Feeld remains visually, emotionally, and experientially distinct in the category.
• Resolve Experience Friction: Act as a relentless steward of the overall experience, identifying and resolving persistent UX hurdles that limit member joy.
• Deliberate Differentiation: Balance industry-standard expectations with visionary differentiation, knowing exactly where Feeld should follow industry conventions and where we must lead.

Execution, Systems, and Operating Model

• Operational Alignment: Lead effective prioritization, planning, and decision-making across Product, Design, Data, and Engineering.
• Velocity & Craft: Increase delivery speed and confidence while fiercely protecting product quality, user trust, and design craft.
• Cross-Functional Clarity: Create absolute alignment across Engineering, Marketing, and Leadership regarding product priorities and the strategic rationale behind them.

Hands-on Evaluation and Informed Leadership

• In-the-Weeds Understanding: Engage directly with the product and delivery processes to build first-hand understanding of technical constraints, strengths, and gaps.
• Assess and Evolve: Work closely with Product and Design leadership to assess execution effectiveness and focus teams on the highest-leverage work.

Trust, Safety, and Integrity as Product Principles

• Foundational Trust: Treat trust, safety, privacy, and respectful interaction as core product responsibilities, not an afterthought.
• Systems Thinking for Safety: Ensure ethical and safety concerns are addressed through thoughtful product design, progressive systems thinking, and ongoing iteration.

Growth, Monetization, and Value Exchange

• Experience-Led Growth: Improve activation, engagement, and conversion through product improvements that solve real member problems.
• Ethical Monetization: Balance business outcomes with long-term relationships, ensuring monetization model decisions align with Feeld’s progressive brand and values.

AI as a Force Multiplier

• Responsible Innovation: Develop a clear framework for how Feeld leverages AI to accelerate discovery, design, and delivery while maintaining strict member privacy and safety boundaries.

Key Objectives

1. Elevate and Cohere the Experience: Create a product that feels intuitive, seamless, and emotionally resonant, closing the gap between Feeld’s high-concept brand and its day-to-day app experience.
2. Future-Proof the Product: Successfully position the app to serve the next generation of users by creating features that accommodate fluid relationship structures and changing social norms.
3. Drive Sustained Retention: Achieve measurable, long-term improvements in engagement and retention by solving real member problems.
4. Establish Organizational Focus: Institutionalize a unified roadmap with clear priorities, shifting the company culture toward regular member observation, outcomes, and high-standard design craft.

Benefits

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld:

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at ***email_hidden*** .

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• Home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard. That is why we offer a compensation system that is transparent, honest, and equitable. Additionally, we believe all humans deserve to earn a competitive wage, so we offer a Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year.

Given the seniority of the Chief Product Officer role and the geographical diversity of our team across the US, Canada, and the UK, we provide tailored, competitive, and equitable compensation packages. We are committed to transparency and will discuss specific compensation details during our first conversation.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feeld,  download our app (available on iOS and Android).