Ecommerce Growth Lead: Social, Partnerships & Paid Media

ECommerce Manager, Social and Partnerships New York City Bring Integrated Digital Marketing Strategy to Life Across One of Hospitality’s Most Dynamic Portfolios This role is ideal for someone who understands both the creative and strategic sides of digital marketing — someone who can translate campaign strategy into engaging content, paid media initiatives, partnership opportunities, SEO‑driven visibility, and measurable business impact. You’ll work closely with senior marketing leadership to align social media, influencer, partnership, paid digital, and brand marketing initiatives with broader revenue and growth goals. What You’ll Do Campaign & Social Strategy Integration Align social initiatives with campaign objectives, paid media efforts, and revenue goals Identify opportunities to support performance marketing strategies Ensure consistency across NYC and portfolio‑wide campaigns and messaging Assist in the planning, execution, and optimization of paid media campaigns across platforms including Google Ads, Meta, display, OTA channels and retargeting channels to support revenue and occupancy goals. Create visually compelling digital content, including social media graphics, paid advertisements, promotional materials, and branded collateral. Paid Media Partner with marketing and brand teams to monitor campaign performance, analyze KPIs, and recommend optimizations to improve ROAS, conversion rates, and customer acquisition. Influencer & Partnership Strategy Develop influencer, creator, and partnership strategies that drive engagement and awareness Build and maintain relationships with creators, brands, and strategic partners Lead content collaboration initiatives that generate measurable impact SEO / GEO / Discoverability Support local SEO and GEO‑focused marketing initiatives Align content with discoverability and search strategies Explore emerging AI‑driven content and marketing opportunities Support digital marketing initiatives through audience targeting, A/B testing, budget pacing, keyword optimization, and performance reporting. Social Growth & Platform Strategy Identify social trends, platform updates, and growth opportunities Test innovative formats and evolving platform strategies Expand audience reach, engagement, and community presence Performance & Insights Track social, creator, and influencer performance metrics Deliver actionable insights and optimization recommendations Analyze campaign effectiveness and identify growth opportunities Cross-Functional Collaboration Partner closely with Marketing/eCommerce, Sales, Operations and on property teams Collaborate with cross-functional teams to align ecommerce strategies with broader digital advertising and promotional campaigns Ensure alignment across paid, organic, partnership, and social efforts What We’re Looking For 4–7+ years of experience in digital marketing, social media, influencer marketing, or partnerships Hospitality, lifestyle, or travel industry experience preferred Strong understanding of social platforms, creator ecosystems, and digital trends Familiarity with SEO, GEO, discoverability strategies, and emerging AI marketing trends and the Koddi Platform Proficiency in the Microsoft Office suite Photoshop/Adobe knowledge preferred Koddi travel advertising platform experience not required, but preferred Excellent communication, collaboration, and project management skills Analytical mindset with the ability to balance creativity and performance Why Join Us? Opportunity to shape social and partnership strategy for a growing hospitality portfolio Collaborative, innovative, and fast‑paced environment Exposure to high‑impact campaigns, creator partnerships, and brand storytelling Work alongside passionate marketers focused on performance and creativity Compensation $80,000 and annual bonus opportunity. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete required employment eligibility verification form (Form I‑9) upon hire. Source: Hospitality Online #J-18808-Ljbffr Bridge Hotel Group