VP, Connections & Creativity

Job Overview Keurig Dr Pepper is looking for a data‑driven media executive for its Coffee Operating Unit. The Vice President, Connections & Creativity, North America will oversee the strategy, planning and execution of all connected media initiatives, including social and PR, ensuring alignment with business goals while delivering impactful consumer experiences. Key Responsibilities Strategic Leadership : Define and lead the vision for connected media strategy, focusing on innovative approaches to engage target audiences across digital, social, programmatic, and emerging media platforms, including retail media. Develop a roadmap for integrating connected media into overall marketing strategies, ensuring seamless alignment with brand objectives and revenue goals. Anticipate trends in media consumption and technological advances to keep the organization ahead of the curve. Identify and evaluate emerging platforms, technologies, and partnerships that can enhance the organization’s connected media capabilities. Team Management : Build, lead, and mentor a high‑performing team responsible for all full‑funnel media strategy and execution in partnership with a media agency. Foster a collaborative and innovative team culture, promoting continuous learning and professional growth. Partner with senior leaders across marketing, shopper, commercial, business units, and analytics to drive integrated campaign success. Media Strategy & Execution : Oversee the development and execution of connected media plans, ensuring campaigns are optimised for performance and measurable impact. Champion the use of programmatic advertising, advanced precision targeting methodologies, and real‑time optimisation to maximise ROI. Ensure consistency and scalability in media operations across geographies and business units. Data‐Driven Insights : Leverage data analytics and insights to inform media investment decisions and evaluate the effectiveness of campaigns. Establish KPIs to measure campaign performance and refine strategies based on results. Advocate for investments in technology and tools that enhance data capabilities, measurement accuracy, and audience understanding. Requirements Proven track record of success in media strategy, planning, and execution, with a significant focus on connected/digital media and a history of leading large teams and driving transformation. Bachelor’s degree in Marketing, Communications, Media, or a related field; MBA or advanced degree preferred. Deep knowledge of media buying platforms, programmatic advertising, data platforms, retail media networks and analytics tools. Familiarity with AI‑driven marketing solutions and attribution models is a plus. Strong executive presence with the ability to inspire and influence stakeholders at all levels. Strategic thinking with a proven record of developing and executing innovative media strategies that deliver business impact. Exceptional presentation, negotiation and interpersonal communication skills. Visionary leadership, collaborative mindset, results‑driven approach and adaptability to a fast‑paced media landscape. Total Rewards Salary range: $218,800 – $300,000 (actual placement may vary depending on experience and skills). Benefits: Medical, Dental, Vision, Disability, Paid Time Off (incl. paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, Mileage Reimbursement. Annual bonus based on performance and eligibility. Company Overview Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands across soft drinks, water, juice and mixers. Our North American coffee business operates in over 100 markets and includes iconic brands such as Keurig single‑serve brewing system, Peet’s, L’OR, and Jacobs. With a workforce of over 50,000 employees, we aim to enhance every beverage experience while positively impacting people, communities and the planet. EEO Statement Keurig Dr Pepper is an equal‑opportunity employer and recruits qualified applicants and advances employment without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, or any other status protected by law. #J-18808-Ljbffr