Campaign Manager

Campaign Manager

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose: The Campaign Manager is responsible for the planning, execution, and performance optimization of integrated marketing campaigns designed to drive both wholesale and retail sales through an independent dealer network to agricultural end-users. This role sits within the Commercial Marketing team and serves as the central orchestration point between the Business Segment Lead (market share owner), product management (Product Marketing Organization), dealer channel stakeholders, a captive finance organization, and parts and service business units. The Campaign Manager ensures that commercial objectives translate into actionable, measurable campaigns that generate demand, enable dealers, and support profitable growth. Candidate must be able to work hybrid position in either New Holland, PA or Racine, WI.

Key Responsibilities

• Campaign Strategy & Execution
• Dealer Channel Enablement
• Cross-Functional Collaboration
• Performance Management & Analytics
• Budget & Vendor Management

Experience Required: Bachelor's degree in Marketing, Business, or related field. OR High School Diploma/GED and at least 5 years of experience in campaign management, preferably within durable goods, heavy equipment, or dealer-distributed industries. Demonstrated experience managing advertising or marketing agencies and external partners. Strong understanding of multi-channel marketing (digital, media, experiential, dealer programs). Experience working within or alongside a distribution/dealer channel model. Analytical proficiency with marketing performance metrics and ROI measurement. Excellent cross-functional communication and stakeholder management skills.

Preferred Qualifications: The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

What We Offer: We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including: Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off.