Event Marketing Manager - Formula 1 Hospitality
$165k - $208kCisco
The application window is expected to close on: 06/26/2026
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received .
- Lead strategic planning and day-to-day management of the McLaren hospitality portfolio
- Develop and execute attendee experience strategies aligned to brand objectives, sponsorship assets and rights
- Oversee the end-to-end customer journey, including pre-event engagement, onsite experience, and post-event follow-up
- Build strong relationships and partnerships across Sponsorship Marketing, Field Marketing, executive stakeholders, internal brand teams, partner agencies, and external vendors
- Serve as the internal lead and subject matter expert for McLaren hospitality strategy, audience expectations, and industry trends
- Lead cross-functional teams and agency partners to deliver integrated, high-impact hospitality activations and branded experiences
- Drive operational planning and execution across hospitality environments, including branding, buildout, product integration, guest experience, and messaging
- Maximize the value of sponsorship hospitality programming through strategy, concept development, implementation, and measurement/evaluation
- Partner with audience engagement and field marketing teams to support attendee strategy, customer targeting, and registration goals
- Evaluate program performance against business objectives, delivering post-event insights and executive recaps with recommendations for future optimization
- Manage executive stakeholder engagement strategies and support high-touch customer experiences
- Oversee program budgets, financial tracking, forecasting, invoicing processes, and agency/vendor SOW management
- You have a passion for hospitality, premium experiences, and creating memorable moments that strengthen customer relationships.
- You are a highly organized, self-motivated professional with strong leadership, strategic thinking, and program management skills.
- You are skilled at navigating complex stakeholder environments, building trusted partnerships across teams while maintaining clear alignment to leadership expectations, sponsorship objectives and brand priorities.
- You excel at building collaborative relationships and influencing cross-functional teams, stakeholders, agencies, and executive leadership.
- You understand the role hospitality and experiential marketing play in strengthening executive customer relationships and advancing broader business objectives.
- You are skilled at translating high-level business objectives into impactful customer experiences and operational execution plans.
- You thrive in fast-paced, high-visibility environments and can effectively prioritize competing demands while remaining calm under pressure.
- You are equally comfortable operating strategically and rolling up your sleeves to execute at a high level.
- You are an exceptional communicator who provides clear direction, alignment, and transparency across teams and stakeholders.
- You possess strong executive presence and are comfortable engaging with senior leadership and high-profile customers.
- You value diverse perspectives, seek to understand differing viewpoints, and incorporate feedback to strengthen outcomes and decision-making.
- You are proactive, solutions-oriented, and continuously look for opportunities to elevate programs, processes, and experiences.
- 10+ years of agency and/or client-side experience developing and delivering premium, white-glove hospitality and experiential marketing programs
- Experience delivering executive-level customer hosting and hospitality programs within a B2B technology environment strongly preferred
- Strong understanding of Formula 1 hospitality, race operations, audience expectations and premium hospitality environments highly preferred
- 5+ years of experience managing executive-level stakeholders and high-profile customer engagements
- Proven ability to think strategically and creatively while proactively communicating ideas, recommendations, and solutions
- Comfortable operating in highly visible environments with senior executives, customers, and external partners
- Strong ability to manage multiple projects simultaneously, prioritize effectively, coordinate complex timelines, and perform in fast-paced, high-pressure environments
- Demonstrated problem-solving and decision-making skills, both independently and collaboratively
- Excellent written, verbal, and interpersonal communication skills
- Experience leading cross-functional teams, agencies, vendors, and external partners
- Ability to travel domestically and internationally for site visits, event planning, and race support
- Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, Word, and Excel
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $165,000.00 to $208,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
- 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
- 1.5% of incentive target for each 1% of attainment between 50% and 75%;
- 1% of incentive target for each 1% of attainment between 75% and 100%; and
- Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
$165,000.00 - $239,200.00 Non-Metro New York state & Washington state:
$145,000.00 - $210,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Vacancy posted 8 hours ago
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