Sr. Financial Planning Analyst

Title: Senior FP&A

Location: San Francisco, CA (Hybrid Preferred, Open to Remote)

Reporting Structure: Controller, Tracy Murphy

Company Description

Seel is post-purchase infrastructure for retailers. Our embedded Return Assurance and Worry-Free Delivery products let shoppers buy peace of mind at checkout, while Seel underwrites the risk, manages refunds and reverse logistics, and recovers value through resale and refurbishment of returned goods. Seel also sells a Performance Dashboard analytics product to enterprise merchants. We serve thousands of merchants, from emerging DTC brands to multi-billion-dollar marketplaces, and we're expanding into predictive, data-driven risk reduction for retailers.

Responsibilities

Seel is hiring an FP&A Associate to own the company's core financial model, forecasting, reporting, and pricing analysis. This is a hands-on role with real ownership for someone who wants to grow into a broader strategic finance seat as we scale toward our next raise. You'll partner closely with the CFO to keep the model, forecasts, board materials, and pricing analysis accurate and current, and you'll be expected to use Claude and other AI tools day to day to move faster than a traditional analyst role allows.

• Financial model & reporting: Maintain and update Seel's core 3-statement model, monthly actuals-to-plan reporting, and recurring dashboards.
• Variance analysis: Prepare monthly variance analysis by driver (GMV, take rate, loss ratio, opex) and flag anomalies for the CFO.
• Pricing & unit economics: Own recurring pricing and packaging analysis - monitor performance of existing pricing tiers, run discount and merchant-economics analysis, and support pricing decisions as our product and segment mix evolves.
• Forecast support: Own the quarterly forecast and annual budget cycles, including assumptions and supporting schedules.
• Ad hoc analysis: Turn around requests from the CFO, Sales, and Operations teams on pricing, headcount, and merchant economics.
• Board & investor prep: Assemble data and slides for board materials and investor updates under the direction of the CFO.
• Data hygiene: Maintain clean, reliable data pipelines from BigQuery and NetSuite into the model, and keep source files organized and auditable.
• AI-enabled workflows: Use Claude to automate recurring reporting, variance write-ups, and scenario analysis, and help spot new opportunities to apply AI within finance.
• Accounting coordination: Partner with Accounting on month-end close items, such as accruals, deferred revenue, and reconciliations, that feed into the model. Candidates with hands-on accounting experience are well suited to own more of this partnership.

Is this you?

• 3-5 years of experience in FP&A, accounting, investment banking, consulting, or a related analytical role; startup or ecommerce/marketplace exposure is a plus.
• Strong financial modeling fundamentals: comfortable building and maintaining a 3-statement model and supporting schedules.
• A genuine interest in the mechanics of modeling, not just the strategic output - this role is hands-on with the model day to day.
• Comfortable with accounting fundamentals: candidates coming from a public accounting, corporate accounting, or hybrid FP&A/accounting background are a great fit, not just traditional FP&A backgrounds.
• Familiarity with core ecommerce and unit-economics concepts (GMV, return rates, AOV, CAC) and pricing/packaging fundamentals, or eagerness to learn them quickly.
• Hands-on comfort with Claude or comparable AI tools, and genuine interest in using them daily to speed up modeling and reporting.
• Working knowledge of GAAP accounting concepts (accruals, deferred revenue, reconciliations) sufficient to partner with Accounting.
• Detail-oriented and organized, with a track record of accurate, on-time reporting.
• Clear communicator who can present analysis to non-finance stakeholders.
• Advanced Excel/Google Sheets; SQL experience is a plus for pulling your own data.

Preferred Qualifications

• Experience with NetSuite or a comparable ERP, and with BigQuery or a similar warehouse.
• Prior exposure to pricing strategy, packaging, or discount analysis in a product or ecommerce business.
• Exposure to insurance-adjacent metrics, such as loss ratio and claims, or marketplace and platform unit economics.
• Prior experience at an early-stage startup where the FP&A function was still being built out.

#Perks

• $185-200K base salary
• Equity in a highly successful Series B startup with exceptional customer retention
• Health, dental, and vision insurance
• You'll work closely with the CFO, Sales, and Marketing on the metrics and merchant deals that drive growth, with real ownership over unit economics, deal modeling, and how an agentic AI workforce reshapes finance at Seel.

Our client is an equal-opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply. If you're passionate about e-commerce and thrive in a collaborative, fast-paced environment, we want to hear from you! Join us in shaping the future of online commerce.