Manager, Web Strategy & Development

General Overview

Web Strategy and Development Manager

The Impact You Will Make:

The Manager, Web Strategy & Development is responsible for to leading the strategy, development, optimization, and scalability of websites across our growing network of dental practices. In this role, you will serve as both a strategic partner and technical expert, helping drive patient acquisition, website performance, practice onboarding, and digital growth initiatives across the organization.


What We Offer:

• Competitive pay including yearly bonus, starting at $130,000 , based on experience
• Remote work
• Benefit package including medical, dental, vision, mental health, and pet care.
• Matching 401K.
• Holidays and generous PTO.
• Opportunities for development and growth.

Responsibilities

What You Will Do:

• Lead the strategy, architecture, development, and optimization of company and practice websites
• Build scalable website templates, reusable components, and deployment workflows to support rapid growth
• Improve website performance, SEO, Core Web Vitals, mobile responsiveness, and conversion optimization
• Manage integrations across CRM systems, analytics platforms, marketing tools, call tracking, forms, and CMS environments
• Partner cross-functionally with Marketing, IT, Operations, vendors, hosting providers, and agencies
• Troubleshoot technical issues, monitor uptime, and ensure website reliability across the portfolio
• Recommend and implement automation opportunities, AI-enabled workflows, and scalable web processes
• Support landing pages, lead generation initiatives, A/B testing, and digital campaign optimization

Qualifications

Required Qualifications:

• 10+ years of experience in full stack web development, website management, or marketing technology
• Strong experience with front-end technologies including HTML, CSS, JavaScript, React, Vue, Next.js, or similar frameworks
• Experience with back-end technologies such as PHP, Node.js, Python, or related languages
• Expertise managing WordPress and/or headless CMS environments
• Strong understanding of hosting, DNS, deployments, staging environments, version control, and web infrastructure
• Experience with SEO, website analytics, conversion optimization, and technical performance improvements
• Experience managing API integrations, CRM systems, marketing automation tools, and analytics platforms
• Proven experience communicating across cross-functional teams

Preferred Qualifications:

• Healthcare, dental, franchise, retail, or multi-location organization experience
• Experience implementing automation or AI-enabled workflows
• Experience working with external vendors, agencies, or technology partners

Our Mission:

At Imagen Dental Partners, we're building a thriving community of technology-driven, patient-focused dental professionals. Our mission is simple: to elevate dental care through excellence, collaboration, and innovation.

We believe success starts with people. That's why we invest heavily in career growth, and a supportive culture where top talent can make an impact and grow at an accelerated pace.

Our commitment to inclusion is woven into the core of who we are. We believe that we are strongest when we embrace the voices of our team members, patients, partners, and the communities we serve.

We are committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other class protected by federal, state, and local laws.