Brand/ Sr. Brand Manager (Imports)

Job Description:

The History of Foley Family Wines & Spirits
In spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.

In the 25 years since, Foley Family Wines & Spirits has grown into one of the world’s largest producers of fine wine, adding some of the industry’s most valuable wineries, located in the most recognized winemaking regions, including Napa, Sonoma, the Pacific Northwest, and New Zealand. Today, the Foley Family Wines & Spirits portfolio boasts a number of the most-celebrated names in wine, including Chalk Hill Estate, Chalone, Ferrari-Carano, and Sebastiani.

Position Summary:
This role will drive significant growth across the portfolio (Dashwood, Vavasour, Lucien Albrecht, Nieto Sentiner, Mt. Difficulty, and Roaring Meg). We are looking for a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.

** This is a hybrid role. Tues - Thursday onsite M & F remote optional. **

Brand Strategy and Brand Planning:

- Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference
- Develops brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts.

Marketing Programs and Production:

- Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
- Maintains accountability for approved brand budgets, revenue, and gross margin.
- Assigns and manages creative work through external agencies/vendors.
- Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.
- Interfaces with import partners to ensure alignment with brand story and mutual business objectives.

Marketing Communication:

- Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad hoc reporting may be required.
-Works closely with Sales to execute the marketing plan and ensure that materials are available to drive results.
-Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, winemaker appearances, wine submissions and story pitches as needed.
-Provides content for website and manages brands’ trade materials.
-Performs as an effective and eloquent ambassador for the brands at both trade and consumer events. Direct winery team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales team
-Stays up to date on the latest marketing trends and best practices

Analysis:

- Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana)
- Identifies opportunities by channel, market, consumer, product or other for brand consideration.
- Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.
- Track and measure the results of marketing campaigns

Requirements
- Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred.
- Significant Experience in promotion, packaging and merchandising design/implementation.
- Experience in brand strategy, marketing communications planning, and budget/P&L management.
- Strong analytic, strategic and creative skills.
- Excellent presentation and communication skills.
- Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
- Attention to detail a must.
- Self-motivated, team-oriented ethics and excellent interpersonal skills.
- Some travel required.

Company Core Values:
Teamwork – Be a Spirited Partner
Commitment – Crush Every Day
Quality – Good vs. Grape: It’s All in The Details
Integrity – It Takes a Community
Safety – Tend the Vines
Entrepreneurship – Love the Wine You’re With
Fun! - Smile! You Have Purple Teeth!

Create a Job Alert

Receive an email alert when similar new jobs are posted. It's free, fast and easy.

Create Alert