Social Media Content Producer

Who Are We?

Paul Gough Media is a fast-growing marketing agency that helps private physical therapy practices grow and thrive. Founded by Paul Gough, a best-selling author and renowned speaker, our company provides full-service marketing solutions, including websites, social media management, digital ads, and more. We're passionate about helping clinic owners succeed, and we're proud to be a trusted partner to businesses across the U.S. and beyond.

As part of that mission, we've built PaulAi, a suite of AI agents purpose-built for physical therapy practice owners. Our current agents include Paula (AI phone receptionist), Connie (AI social media content creator), Sanjay (AI financial assistant), and Paul (AI coaching GPT). PaulAi is one of the most exciting things we've ever built and we're just getting started.

Our brand new office in Celebration, Florida, is dynamic and fast-paced, filled with a team that's innovative, supportive, and driven to make a real difference for our clients.

We're looking for a talented Content Producer to build the PaulAi brand from the ground up - growing and engaging our online audience, creating compelling content, and driving brand awareness across multiple platforms.

The Role

We are seeking a Social Media Content Producer  to develop and execute content strategies that drive engagement and growth for the PaulAi brand across social media platforms. This role involves collaborating closely with the creative team to craft compelling content, leveraging raw footage from the Videographer, and editing it into optimized formats. The ideal candidate will have a deep understanding of organic social media trends, video editing, and content strategy and get genuinely excited about bringing an AI brand to life.

Key Responsibilities

Social Media Growth & Optimization: Use data and platform trends to optimize strategies, grow followers, and boost engagement across Instagram, TikTok, YouTube, Facebook, and LinkedIn building the PaulAi brand into a recognized name in the physical therapy world.

Content Creation & Distribution: Develop and create high-impact content that showcases what PaulAi agents like Paula, Connie, Sanjay, and Paul can do for clinic owners. Edit videos into platform-specific formats (e.g., Reels, TikToks, Shorts) and repurpose older content for fresh engagement.

Video Editing & Strategy: Edit raw footage into engaging clips (15–30 sec) and create compelling short-form content that aligns with platform best practices and communicates the PaulAi story.

Storyboarding & Scriptwriting: Write attention-grabbing storyboards, scripts, and captions that fit each platform's audience helping clinic owners understand how PaulAi can transform their practice.

Collaboration & Optimization: Work closely with the creative team to brainstorm, refine, and optimize content. Ensure content is formatted properly for each platform (e.g., aspect ratios, captions, thumbnails).

What We're Looking For

• Experience: 2+ years in social media content creation, video editing, content production, or social media strategy.
• Technical Skills: Proficiency in Adobe Premiere Pro, CapCut, Final Cut Pro, or other editing software.
• Social Media Expertise & Optimization: Strong knowledge of Facebook, TikTok, Instagram, YouTube, LinkedIn, and emerging content trends. Ability to leverage data and analytics to optimize social media strategies for growth and engagement.
• Creativity: Ability to identify engaging moments and transform them into high-performing social media clips including finding fresh, creative ways to bring AI agents to life on screen.
• Writing, Planning & Project Management: Strong writing skills for crafting scripts, captions, storyboards, and articles. Skilled in planning and organizing content strategies, ensuring timely posting schedules, and managing multiple content pieces simultaneously.
• Communication & Collaboration: Strong teamwork skills and the ability to work closely with the videographer and creative team.

Why Join Us?

• Work from our vibrant office in Celebration, Florida.
• Be part of a company that's making a real impact on the healthcare industry and now leading the charge on AI for physical therapy practices.
• Play a foundational role in building the PaulAi brand from scratch - this is a rare opportunity to put your stamp on something genuinely new.
• Join a team that's supportive, innovative, and passionate about client success.
• Enjoy opportunities for professional growth and career development.
• Competitive compensation package with the chance to make a tangible difference for clients.

Location: Celebration, Florida | In office, full time, 9–5:30, Mon–Fri