Marketing manager

Overview Web/Mobile Product Marketing Manager ($96,300.00-$126,900.00) Position Summary: We are seeking a creative and results-driven Web/Mobile Product Marketing Manager to lead our digital marketing initiatives and drive the growth of our online presence. As the Web/Mobile Product Marketing Manager at Irvine Company Retail Properties you will play a pivotal role in developing and executing online marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. Responsibilities Email Marketing: Create and manage email marketing campaigns to drive engagement and build customer loyalty. Supervise and mentor the Digital Marketing Coordinator responsible for Email Marketing, providing guidance and support. Content Creation and Management: Together with our Creative team oversee the creation and distribution of high-quality content including blog posts, videos, graphics and other multimedia content that resonates with our target audience. Web Marketing: Assist the Digital Marketing Director to oversee the creation and maintenance of the company\'s websites (5+ websites and campaign microsites) ensuring they are visually appealing, user-friendly, and optimized for performance. Manage the creation, organization and optimization of website content including product descriptions, blog posts, landing pages and multimedia assets. Optimize website content and structure for search engines to improve organic search rankings and drive organic traffic. Implement and oversee on-page and off-page SEO strategies. Manage PPC campaigns to increase visibility and generate targeted traffic. Works with Marketing Technology team and web development agency(ies) to manage SLA tasks. Quality control of retail websites (copy grammar, current images and home page banners, interactive map, directory and dining guide updated). Continuously improve the website\'s user experience by conducting user research, A/B testing and optimizing site navigation and design. Trains and acts as the “go-to” dot com / technical resource for Retail Properties and the greater marketing team. Assists with “innovation” projects such as augmented reality. Produces monthly metrics reports. Paid Media: In conjunction with the Marketing Technology team plan and manage digital advertising campaigns (Google Ads, Social Media Ads, CCTV, YouTube, etc.) to increase visibility and drive targeted traffic while optimizing ROI. Mobile Apps: With the Digital Marketing Director develop strategies to increase app downloads, drive user engagement and optimize in-app performance to achieve business objectives. Assist Digital Marketing Director with mobile app development projects (e.g., Retail Therapy) working with internal IT/MarTech and external agencies with a focus on UI and UX. Support planning and execution of user acquisition campaigns using paid advertising, influencer partnerships and app referral programs. Support development of strategies to retain app users including push notifications and email campaigns. Be an integral participant in design, development and UAT process. Produces monthly metrics reports. Analytics and Reporting: Monitor and analyze KPIs to assess the effectiveness of digital marketing campaigns and make data-driven improvements. Stay Current: Stay up-to-date with industry trends, best practices, and emerging technologies and apply them to our digital marketing strategies. Internal Communications: Sit on cross-divisional task force to write and contribute content to quarterly and monthly e-newsletters distributed to 5k+ Irvine Company employees. Works with greater marketing team to gather employee discounts. Minimum Qualifications / Other Expectations Minimum of 5 years experience with demonstrated success in digital marketing and project management. Bachelor\'s degree in related field. Strong understanding of digital marketing channels, tools, and techniques. Proficiency in digital marketing software and analytics tools. Creative thinking and problem-solving abilities. Must be flexible with the ability to multi-task and frequently adjust to changing priorities in a fast-paced environment. Self-starter, proactive and able to identify new opportunities. Strong project management (Waterfall and Agile) and leadership skills. Excellent verbal and written communication; ability to tailor messaging to specific audiences. High attention to detail and ability to meet deadlines. Technical Skills: Working knowledge of website CMS (preferably Contentful, Umbraco and Wordpress); Working knowledge of HTML; Google Analytics; Email service providers (preferably Acoustic, formerly Silverpop); Adobe Creative Suite (Photoshop); SEO; SEM (paid search and display). Compensation Base Pay Range: $96,300.00 - $126,900.00 Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. The Company also offers competitive benefits for full-time employees including paid time off, matching 401(k), and health benefits. About Us Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers, including Fashion Island in Newport Beach, Irvine Spectrum Center and The Market Place, as well as neighborhood shopping centers like Woodbury Town Center in Irvine, is meticulously planned and ideally located to support the community it serves. We take pride in our employee community—an environment with talented people, collaborative spirit, and abundant opportunities. Apply today to join our employee community and learn more about Irvine Company, our legacy, and our guiding principles. Equal Opportunity Statement The Irvine Company is committed to providing equal opportunity in all employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military or veteran status, disability, or any other basis protected by law. Reasonable accommodation is available for qualified individuals with disabilities upon request. #J-18808-Ljbffr Abroad Work