Digital Marketing Director Marketing Automation and Channel Operations

Playing an essential role in the U.S. economy Fannie Mae is foundational to housing finance. Here your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

In this compelling new senior leadership role you will bring to life our new enterprise demand-generation capability by operationalizing personalization and automation at scale. This is a transformation and builder role. The Director will evolve the existing channel management organization overseeing our website email and martech stack while establishing new demand-generation capabilities skills processes governance and ways of working.

THE IMPACT YOU WILL MAKE

The Digital Marketing Director - Marketing Automation and Channel Operations role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

Channel Management and Demand Generation Strategy

• Elevate the existing channel strategy and management organization by developing new skills in marketing automation journey orchestration campaign operations personalization testing and performance optimization.
• Build and operationalize a new demand-generation operations capability including campaign orchestration audience activation nurture execution lead/customer journey operations testing measurement and continuous optimization.
• Own the business strategy roadmap governance adoption and optimization of the marketing technology capabilities that enable demand generation personalization channel activation and measurement including Salesforce Marketing Cloud. Identify capability gaps and recommend technology process or data solutions that improve marketing effectiveness and operational efficiency.
• Increase the maturity and adoption of marketing automation across the organization moving from one-time campaign execution toward always-on data-driven customer journeys.
• Communicate the measurable business impact of digital initiatives to stakeholders and partners.

Channel Operations

• Own the operational excellence governance publishing model releases quality performance and continuous improvement of the website email organic search (SEO/AEO) and learning management system.
• Define and/or optimize the operating model processes roles workflows governance and capabilities required to scale demand-generation programs across the enterprise.
• Continuously identify opportunities to reduce manual work improve cycle time increase reuse and automate repeatable processes and improve our scalable channel and campaign operating model covering intake prioritization capacity planning workflow approvals QA deployment and measurement.
• Drive responsible adoption of automation and AI capabilities that improve campaign development personalization testing optimization and channel operations.

Cross-Functional Collaboration

• Cultivate strong relationships with key business line and marketing and technology teams to inform strategy gain alignment and drive crossorganizational buyin.
• Partner with Data and Analytics Digital Experience Marketing and Technology to define the audience data behavioral signals triggers identity measurement and decisioning capabilities required to deliver increasingly personalized and automated customer journeys.
• Partner closely with the Director Demand Generation and the Segment Marketing team

Team Leadership

• Lead the transformation of the existing high performing channel management team into a modern demand-generation operations and marketing automation organization.
• Coach and develop the team while establishing clear performance expectations and accountability.
• Coach and mentor team members to drive high performance and bestinclass execution.
• Oversee vendor and partner relationships and contracts as needed.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 8 years of experience in digital marketing channel management including proven experience transforming digital solutions with marketing technology.
• 5 years of experience in leading or building a demand generation or lifecycle marketing team leveraging marketing automation strategies.
• Proven ability to build and lead digital marketing teams and deliver largescale crossorganizational initiatives with multiple complex workstreams across a digital ecosystem.
• Strong understanding of modern martech ecosystems including marketing automation CMS CRM/customer data analytics identity/audience management personalization and integrations and cross-channel lifecycle strategy (email SMS in-app on-site messaging) and learning management systems like Docebo.
• Demonstrated ability to translate business and marketing strategy into technology data process and operating-model requirements.
• Strong foundation in data-driven decisioning testing methodologies and measurement frameworks.
• Excellent communication stakeholder influence and organizational leadership skills.
• Bachelors degree or equivalent experience.
• Shows curiosity and adaptability in learning and responsibly applying new technologies including artificial intelligence to reimagine how we work.

Desired Experiences

• Masters degree preferred.
• 5 years of experience as a leader or strategic partner using marketing automation platforms (e.g. Acquia Drupal Google Analytics Suite and Salesforce Marketing Cloud).
• Familiarity with Agile methodologies and modern digital development practices.
• Track record of developing and executing strategies for websites or digital solutions that drive sales and strengthen customer relationships.
• Experience within financial services or similarly complex/regulated industries.

Marketing Digital Marketing Director

#LI-Hybrid

Qualifications

Education:

Bachelors Level Degree (Required) Masters Level Degree

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

175000

to

239000

Required Experience:

Director