Growth Campaign Marketing Manager

Growth Campaign Marketing Manager

Marketing Chicago, IL Washington, D.C.

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Description

Smithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, with primary offices in Chicago and Washington, D.C., is looking for a Growth Marketing Campaign Managerto join ourCorporate Marketingteam in ourChicago or D.C. office.

Smithbucklin is the association management and professional services company that helps associations advance their missions, strengthen their boards, grow their membership, and deliver exceptional memberexperiences. Our people bring clarity, creativity and collaboration to every engagement. As we continue to invest in growth, we are expanding our marketing team to bring a new level of focus and discipline to lead generation, digital campaigns and prospect nurturing.

We are seeking a results-drivenGrowth Marketing Campaign Managerwho can bring structure, creativity and discipline to our lead-generation programs. This person will be fluent in sales and marketing platforms (Salesforce, LinkedIn Sales Navigator and Campaign Manager, HubSpot) and able to design, execute and measure integrated campaigns that move prospects through the funnel. The ideal candidate combines hands-on marketing execution with strategic campaign thinking. They'll thrive in a collaborative, fast-paced environment and bring proven experience in B2B lead generation, content marketing, LinkedIn advertising and attendee acquisition for company webinars and events.

At Smithbucklin, we embody a culture driven by optimism, ambition, expertise, and thoughtfulness, where every team member is empowered to exceed expectations and deliver exceptional results for our clients. Join us in shaping the future of association management, where our values serve as the cornerstone of our success.

What You Will Do:

• Design, plan, and execute end-to-end marketing campaigns for Smithbucklin and 360 Live Media—from strategy and content development through launch, metrics and refinement.

• Write and assemble campaign content (emails, landing pages, ad copy, social posts) and ensure alignment with audience targets and campaign goals.

• Build and manage segmented email campaigns to engage prospects, nurture leads and support pipeline development.

• Manage digital ad campaigns with a focus on LinkedIn (including sponsored content, retargeting and lead generation).

• Identify and test additional marketing channels to expand reach and deliver high-quality leads.

• Oversee a structured referral program to encourage client, partner and employee lead-sharing.

• Track performance metrics (open rates, CTR, conversions) and continuously optimize campaigns.

This Role Might Be for You If You…

• Thrive in a fast ‑ paced environment where you ’ re balancing multiple campaigns and shifting priorities.

• Are equally comfortable thinking strategically and rolling up your sleeves to execute hands ‑ on marketing work.

• Are energized by analyzing data, spotting patterns, and optimizing campaigns for better results.

• Stay curious and keep up with new marketing tools, platforms, and techniques.

• Communicate clearly, manage expectations well, and build strong relationships with stakeholders.

• Take initiative, move quickly, and solve problems without waiting for direction.

Basic Qualifications:

• 7-10 years of experience in B2B marketing, demand generation, or campaign management (alumni office, agency or professional services experience preferred).

• Proven track record in email marketing and lead-nurture programs (HubSpot, Marketo, or similar tools).

• Experience with event marketing and attendee acquisition campaigns.

• Analytical mindset with the ability to interpret data and optimize campaigns for performance.

• Excellent communication, collaboration, and project management skills.

• Self-starter with a bias toward action and a focus on results.

• Exceptional attention to detail and ability to manage multiple projects with tight timelines.

Preferred Qualifications:

• Association experience is a plus

Where Do You Fit?Whether you are just beginning your career or are a mid- or senior-level professional, working at Smithbucklin will offer you countless opportunities to develop transferable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people - regardless of position or compensation - an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.

Smithbucklin is a hybrid work environment with in-office days established as Monday, Tuesday, and Thursday. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines. Smithbucklin considers several factors when determining compensation, including a candidate's recent coursework, training, experience, and certifications, among other considerations. The expected pay for this role is $90,000 - $110,00

Equal Employment Opportunity At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.

Smithbucklin will not sponsor applicants for work visas and as a precondition of employment. You must be authorized to work in the United States permanently.