Communications Manager

Job Description

Job Description

Green Castle Baptist Church seeks a passionate, creative, and experienced Communications Manager  to lead our digital communications strategy, elevate our online  presence, manage our internal and external communications relationships, and work with  traditional media. This role is vital to expanding our reach and amplifying our message. 

Create and implement an annual, comprehensive communication plan for Green Castle:

• Work with team members and strategic partners to ensure high-quality and high impact communications are created for both internal and external audiences. 
• Create a cohesive plan that utilizes and expands Green Castle’s digital resources. 
• Write content and/or edit for all Green Castle’s digital and print vehicles.  
• Manage and steward Green Castle’s brand standards in collaboration with executive leadership. 
• Manage the development of all church communication materials both digital and print.
• Assist the A/V Team in producing major videos i.e., Pastor’s Anniversary and Year-End. This includes doing research, pulling video clips, writing scripts, and developing story boards.
• Oversee the development of graphics and designs for Green Castle’s digital and print collaterals.
• Manage Green Castle’s digital tools in a way that they are up-to-date, relevant, and compelling. 

Regularly communicate events and activities for ministries through a variety of mediums:

• Recruit, train, and coordinate volunteer staff supporting communications initiatives, including the Sunday Newsletter, weekly video announcements, Green Castle website, Green Castle social media channels, and regular church wide mailing. 
• Partner with ministries to create communication plans targeted for their specific audiences. 
• Proactively plan and work with ministries to support their communications needs.  
• Point of contact for external media for all large-scale Church activities and events, including drafting and sending press releases and coordinating day-of interviews

Develop and lead the implementation of a Green Castle’s Social Media Strategy & Engagement Digital Marketing Strategy:

• Develop and implement a comprehensive and dynamic  social media  marketing strategy across various platforms (Facebook, Instagram, Twitter, YouTube, etc.) to increase social media following, engagement, membership, and participation. 
• Leverage social media to promote events, sermons, church events and activities, and to share critical messages for our audiences.
• Develop engaging content, including text, images, and videos, that resonate with our target  audience and promote the church's mission and values. 
• Design and execute targeted advertising campaigns across various digital  platforms (Google Ads, social media ads, etc.) to reach specific audiences and maximize ad effectiveness. 
• Manage ad budgets and track campaign performance. 
• Oversee the church's website, including ensuring that it is up-to-date, user friendly, and optimized for search engines. 
• Regularly analyze data from website traffic, social media engagement, and other sources to measure effectiveness of our social media initiatives. Share reporting and data-driven recommendations regularly to leadership.  
• Utilize analytics to track, measure, and regularly report on the effectiveness of digital marketing initiatives.

Time Commitment & Work Schedule:

This is a part-time position averaging 30 hours per week. 
Schedule may vary based on ministry events and leadership needs, including occasional evenings and weekends. 
Work location may include a combination of on-site and limited hybrid work based on ministry needs and leadership approval.  
Perform other related duties as assigned to support ministry operations and leadership priorities. 

Qualifications:

Bachelor’s degree in Communications, Marketing, Journalism, or related field or equivalent experience managing digital marketing or communications strategy.
Strong writing, editing, and storytelling skills.
Experience managing social media and analytics tools; proven experience creating and communicating metrics.
Experience managing multiple projects simultaneously.
Experience in nonprofit or ministry setting preferred.
Experience with email platforms (Constant Contact, Planning Center Publishing, etc.).