Manager, Property Marketing

JLL empowers you to shape a brighter way .


Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.


The Property Marketing Manager leads the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer, but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently.


This person will primarily spend their time:

• Building marketing plans that align with the goals of building owners and property representatives

• Managing the associated project plans required to bring all tactics to market

• Providing art direction to visually express the plan

• Developing marketing assets using InDesign, PowerPoint, and property marketing technologies

• Creating email marketing campaigns

• Overseeing and project managing property promotion events

• Tracking results and proposing changes based on responses and metrics

PRIMARY RESPONSIBILITES

• Lead development of property marketing strategies and play a significant role in the creative process for campaign development. Provide creative guidance and make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology

• Develop consistent messaging and deploy variations on messaging by communication medium

• Create, implement and track marketing plans and budgets, including objectives, timelines, marketing elements, costs, resources, media buys, etc.

• Develop sample materials and presentations for large pitches

• Present property marketing strategies, plans and ideas internally to garner feedback/support and to clients to secure feedback/approval

• Develop client event strategy and execute events including managing relationships with outside vendors

• Develop creative briefs to engage with creative team and partners

• Scope and oversee photography, videography and other vendor coordination as needed to promote assigned properties

• Manage multiple projects simultaneously with minimal direction to the satisfaction of the brokers involved and their clients

• Act as project manager for the marketing plan and related marketing tactics, including naming and branding creation, brochure development, direct mail campaigns, presentations, events, on-site marketing centers and other environmental graphics, etc., partnering with the internal graphics team or outside vendors

• Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack

• Develop and maintain a portfolio of best-in-class marketing deliverables to share with clients, prospective clients, and other teams within JLL

• Contribute to team-wide/corporate marketing initiatives that are integral to the company's success

• Direct the design of deliverables across all relevant mediums - digital and print (e.g. websites and email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).

• Support business development efforts by attending pitches to promote marketing strategy and partnership

• Offer support with special projects as needed and as time allows

EDUCATION AND EXPERIENCE


Bachelor's Degree preferred


4-8 years of marketing experience, commercial real estate experience preferred


KNOWLEDGE, SKILLS AND ABILITIES

• Outstanding project management and situational leadership skills

• Excellent written and verbal communication skills

• Experience translating business needs/challenges into marketing solutions

• Positive, can-do attitude in the face of complication or adversity

• Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization

• Assertive and deadline oriented

• Comfortable and confident in conducting client presentations

• Commitment to details and sound sense of graphic design

• Ability to work in a team environment and juggle multiple projects simultaneously

• Creative, "big picture" thinker

• Budget management skills

• Proficient in Microsoft Suite, Adobe Suite and InDesign

• Knowledge in Adobe Suites

• Experience working with marketing automation tools, Eloqua preferred

• Ability to travel approx. 10-15%

• Compensation: The compensation listed represents total target compensation, including base salary plus anticipated bonus.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position:

100,000.00 - 125,000.00 USD per year

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location:

On-site -New York, NY

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at View email address on click.appcast.io. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

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Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.

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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Accepting applications on an ongoing basis until candidate identified.