Senior Manager, ABM & Campaigns

About The Role: We’re looking for an AI-forward Senior Manager of ABM & Campaigns to build and scale account-based programs that drive engagement, pipeline, and revenue. This is not a traditional campaign management role. You are a modern revenue marketer who combines the: Strategic instincts of an ABM leader Operational rigor of a campaign architect Experimentation mindset of a growth marketer Systems fluency of a GTM engineer Editorial judgment of a strong content marketer The right person is both strategic and hands‑on: able to shape compelling campaign narratives, design account journeys, partner closely with Sales, and use AI to move faster, personalize smarter, and improve performance. You should be comfortable using AI tools, building lightweight agents or automations, experimenting with no‑code workflows, and finding ways to make GTM processes more efficient and intelligent. You are a builder and problem solver at heart. What You’ll Do: Build and scale account‑based programs that drive engagement, pipeline, and revenue. Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals. Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays. Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow‑up motions. Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis. Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion. Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow‑up. What We’re Looking For: 8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing – ideally in SaaS, AI, data, cybersecurity, or enterprise software. Strong grasp of B2B buying committees, account segmentation, and pipeline creation. Ability to shape narratives and craft messaging that resonates with buyers. Hands‑on with modern GTM tools; intent data, enrichment, sales engagement, analytics, automation and comfortable building agents, no‑code workflows, and signal‑based selling motions. Data‑driven, collaborative, and clear in communicating impact. Ability to work from our Palo Alto office 2‑3 days a week. Remote candidates must be located in the Pacific Time Zone. Compensation: Bay Area, NYC and Seattle $180,000‑$215,000 OTE + Equity & Benefits Other Cities: $156,000‑$198,000 OTE + Equity & Benefits Benefits & Perks: Competitive pay + equity Premium health, dental & vision (100% premium coverage for employees) 401(k) plan Open PTO Monthly fitness reimbursement Paid parental leave Team and company events and offsites (this year was Las Vegas) Annual Caltrain pass Monthly in‑office massages Fastrak reimbursement Lunch provided Mon–Thurs Happy hours and ping pong tournaments Fully stocked snacks and drinks Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process. #J-18808-Ljbffr Fiddler AI