Senior Technical Product Manager, Content Platforms (Localization)

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

The Role

Braze produces content across dozens of products, teams, and markets. Localizing that content today runs through Phrase and a set of manual processes that, while functional, create bottlenecks that don't add proportional value. We're building an AI-powered translation infrastructure to change that; we need a TPM who can own it. This is an early-stage platform role. The architecture is taking shape; the problems aren't all known yet. You'll be most effective if you thrive in that ambiguity.You'll sit on the Content Platforms team as a senior individual contributor. No direct reports, but a strong remit to lead — setting direction, raising the bar, and pulling colleagues across teams toward better solutions.You'll design systems that let teams self-serve and drive the technical execution of an internal AI translation platform. AI won't replace human judgment in this process — you'll help us figure out where human review is essential and design workflows that make that review fast, targeted, and high-quality. The goal is to remove friction that doesn't need to exist, not to cut corners on quality. Localization at Braze touches almost every part of the business: Demand Gen, Product Marketing, Sales, Enablement, Product, Engineering, Support, and the regional teams that depend on locally-relevant content to do their jobs. Your first job is to plug into the existing localization program — understand what's working, what's not, and where the people closest to it think the real opportunities are. The platform we build has to be informed by that reality, not imposed on it.This is not a research role and it's not a presentations role. You'll write code, ship prototypes, pair with engineers, and measure adoption. AI-assisted development is how we work — you'll be expected to use it, build with it, and be opinionated about it.

Room To Grow

The role itself is Senior TPM, Content Platforms — the parenthetical reflects initial focus, not permanent scope. The team owns a broader technical content operations remit, and as the localization platform matures we expect this role to expand into adjacent problem areas. The right candidate sees localization as a way in, not the whole job.

Why This Role Matters For You

The localization industry is in the middle of a real shift, and most people in it are watching from the sidelines. This role puts you at the front of it — not as someone reacting to AI, but as someone deciding how an enterprise actually adopts it.You'll build the kind of experience that compounds: hands-on systems thinking, real product ownership, and fluency with the tools that are reshaping how technical work gets done. A problem big enough to matter, the autonomy to shape the solution, and a team of engineers who actually want to build with you.This is a role for people who'd rather shape how AI gets used than watch it happen to them.

What You'll Do

• Own the localization infrastructure product: roadmap, architecture decisions, stakeholder alignment
• Partner with engineers to design and ship multi-platform systems that meet complex, evolving localization needs across the business
• Build functional prototypes independently to validate ideas and sharpen requirements before full engineering investment
• Design the workflows and self-serve patterns that let teams move forward without routing every request through a central queue
• Drive adoption of AI-assisted translation tooling while maintaining quality and consistency standards
• Help us make smart build-vs-buy decisions — knowing when to build internal tooling and when existing or emerging vendors are the better answer
• Manage relationships with translation and localization vendors — what we expect of them, what we move away from, and how their work integrates with everything we build

What We're Looking For

PMs are encouraged to apply, but so are solutions architects, solutions consultants, engineers, and others with a background in localization or content operations. Read the rest as a description of the work, not a checklist of prior titles.

Localization Background

A working background in localization is a strong plus, but it isn't a requirement. What we do need is a thoughtful interest in the space — someone who has read into the problem, has views on where AI shifts the cost curve, and is genuinely curious about how a modern enterprise should be running this kind of program. If you bring the systems thinking and product instincts, we can build the domain depth around you.

If you do have localization experience, here's what we'd expect you to bring:

• Familiar with the localization landscape — tools, workflows, vendor relationships, and where the real friction lives
• Able to develop a clear framework for when human review is required, tuned to content type, audience, risk, and context — not just an instinct, but a defensible model others can apply
• Experience with platforms like Phrase is relevant context

Technical foundation

• Deeply familiar with headless CMS architecture; Sanity experience is a strong plus
• Comfortable with Node.js, TypeScript, and modern web frameworks
• Able to build simple web apps and functional prototypes on your own — you won't be shipping complex systems to production solo, but you can independently validate an idea end-to-end
• Comfortable building with AI development tools like Claude Code or Cursor

Product Instincts

• Comfortable architecting multi-platform systems and reasoning about long-term design tradeoffs
• Truly embedded with engineering — not just mediating through tickets and grooming sessions, but collaborating in real time, pairing on problems, and helping the team move faster using the AI development tools available today
• Can hold your own in technical conversations without needing to defer every decision
• Experienced managing stakeholders across team boundaries, including customers who have real expectations tied to your delivery

Mindset

• Genuinely curious about what AI makes possible — not as a buzzword, but as a tool you use and build with
• Iterative by nature: you'd rather ship a rough thing and learn than over-plan before moving
• Systems thinker: you design for the problems you haven't seen yet, not just the ones in front of you

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $140,000 and $221,000/year, with an expected On Target Earnings (OTE) between $156,000 and $245,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you .

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

OUR AI-POWERED BRAZE RECRUITMENT PROCESS

At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.

This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.

Depending on where you are located, you may have the right to request further information about how AI is used in our recruitment process, to opt out of AI-assisted review, to request a manual review of any decision made or to contest a decision.

Please contact us at View email address on aiapply.co for any requests or questions.To find out more about our hiring process, check out this page.

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. Please submit any such request to our Talent Acquisition team at View email address on aiapply.co promptly after applying. A summary of the most recent bias audit results for such tool is available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.