Director, Client Insights & Strategy - CVS Media Exchange (CMX)

Client Insights & Strategy Lead Director

We're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange (CMX) is hiring a Client Insights & Strategy Lead Director, reporting to the Executive Director, Client Success. In this role, you will be responsible for identifying and communicating our measurement best practices, clearly and simply articulating our measurement methodologies, building and sharing performance benchmarks and driving data & insights education and adoption across our cross-functional teams. You will directly manage a team of client-facing insights managers who guide pre-campaign strategy and deliver post-campaign insights.

As a seasoned insights leader, you will partner deeply with product and data science teams, helping to guide measurement roadmap while also serving as an advisor to external client leaders, internal leadership, and industry partners. You will also be a key external voice for our measurement philosophy and strategy and work to ensure our reporting is trusted, differentiated, and tied to business impact.

Responsibilities Include But Limited To:

• Measurement Strategy
• Consult and partner with Product and Data Science on the measurement roadmap ensuring methodologies are industry-aligned, rigorous, scalable, and aligned to client business objectives.
• Consult across product and media teams on appropriate test-and-learn frameworks, including experimentation design, success criteria, and learning agendas.
• Partner with Data Science and Data Engineering to influence internal tooling, automation, and innovative capabilities that enhance insights, speed to market, and decision-making.
• Define and evolve best practices for campaign measurement, attribution, incrementality, performance evaluation and reporting structure.
• Client Consulting
• Serve as an advisor, consulting with external client leaders on measurement methodology—clearly articulating what CMX measures, how we measure it, and how it will answer our client's performance questions.
• Lead complex, strategic discussions on measurement methodologies, translating trade-offs and limitations into clear, client-relevant guidance.
• Represent the organization in senior client meetings, QBRs, and executive readouts.
• As needed, join and engage in industry committees and/ or events.
• Best Practices and Insights
• Develop deep insights to inform best practices and build and update performance benchmarks.
• Partner with Marketing to develop compelling case studies, success stories, and thought-leadership content.
• Stay ahead of emerging trends in measurement, privacy, technology, and retail media to inform strategic direction.
• Team Leadership
• Lead and develop a team of external-facing Insights Managers responsible for pre-campaign strategy, audience planning, and post-campaign analysis, performance storytelling, and optimization recommendations.
• Ensure consistent, high-quality insight delivery that balances analytical rigor with strong narrative and business relevance.
• Foster a culture of curiosity, continuous learning, and client-centric problem solving.

Required Qualifications

• 8+ years in data driven marketing and/or digital marketing
• 5+ years experience in media measurement inclusive of attribution, sales lift methodologies (HH, Geo, time series, etc.) and marketing mix models
• 2+ years of previous management experience.

Preferred Qualifications

• Thought Leadership: Maintain a clear POV, ability to push back constructively, while remaining data-driven and open-minded
• Measurement Expertise: Understanding of CPG and Pharmaceutical measurement solutions
• Measurement Partners: Experience working with third-party measurement partners for brand lift, sales lift, MMM and MTA (e.g., Circana, Kantar)
• Media: Expertise across full-funnel, cross-channel media strategy (programmatic, social, search, TV, OOH) and background in retail media networks, ad tech or commerce-driven ecosystems
• Communication & Presentation: Excellent written and verbal communications skills with the ability to craft a strong data storytelling narrative
• External Leadership: Experience working with external client leaders, communicating our value proposition and differentiation
• Cross-Functional Collaboration: Success in collaborating across multiple teams and handling multiple high priority projects in a fast-paced setting
• Mentorship and Team Development: commitment to mentoring team members, fostering professional growth and foster a solution-oriented culture
• Strategic Influence & Industry Knowledge: Ability to influence measurement roadmap, drive growth through innovation and stay abreast of industry trends, analytics platforms, and emerging technologies
• Analytical & Reporting Skills: Perform in-depth data analysis, data mining and creating new reporting templates to support performance narratives

Education

Bachelor's degree in Business, Marketing, Statistics, Economics or a related field or equivalent (HS Diploma and 4 years of experience) required

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.