Corporate Marketing Director - Capital Equipment

We are working with a publicly traded capital equipment and technology organization in Tempe that is looking for a Corporate Marketing Director.

This is a broad, hands-on marketing leadership role for someone who understands complex technical products, engineering-driven customers, and B2B capital equipment markets . The Director will work closely with the CEO, business-unit leaders, sales, engineering, and other stakeholders to strengthen the company’s overall market position and create a more consistent story across multiple products and businesses.

This is an individual-contributor role today. The right person needs to be comfortable setting the strategy, influencing senior leaders, and personally driving the work.

What You’ll Do

• Develop and strengthen the company’s overall positioning, messaging, and corporate brand.
• Partner with business-unit leaders, sales, and technical teams to develop product and portfolio positioning.
• Translate complex product features and technical capabilities into clear customer benefits and value propositions.
• Bring multiple product lines and business units together under a consistent company story.
• Develop messaging and materials for customers, executives, industry events, presentations, and other external audiences.
• Support go-to-market strategy, product launches, sales enablement, competitive intelligence, and market research.
• Own and improve corporate marketing materials, website messaging, presentations, collateral, and brand standards.
• Support trade shows and industry events, including development of messaging, presentations, and supporting materials.
• Partner with outside resources supporting investor relations, communications, design, and other marketing initiatives.
• Work directly with senior leadership and influence stakeholders across the organization without relying on direct authority.

What We’re Looking For

• 10+ years of progressive experience in product marketing, strategic marketing, technical marketing, or marketing communications within a technical B2B environment.
• Strong preference for experience in semiconductor equipment, semiconductor materials, capital equipment, advanced manufacturing, industrial technology, electronics, scientific instrumentation, or related technical markets .
• Ability to understand technical products and comfortably work with engineers, sales leaders, product experts, and technical customers.
• Experience developing product positioning, value propositions, messaging, and go-to-market strategy.
• Strong understanding of how technical B2B customers evaluate products and make purchasing decisions.
• Demonstrated ability to influence senior stakeholders, challenge existing thinking, and drive organizational change.
• Strong executive presence, communication skills, and storytelling ability.
• Comfortable operating as a hands-on individual contributor in a lean organization.
• Bachelor’s degree required. An engineering, technical, business, or related degree is strongly preferred.
• Experience in semiconductor or capital equipment markets is highly preferred.

The Environment

This is not a traditional large-company marketing role with highly specialized teams supporting every function. The Director will have significant ownership and visibility and will work across the organization to gather information, develop recommendations, and drive execution.

The ideal person is someone who understands technical markets, is naturally curious, can earn credibility with engineers and commercial leaders, and has the conviction to challenge existing approaches when there is a better way to position the company.