Senior Technical Architect & Developer - Marketing Automation

Who is Sonar

Sonar enables organizations to ship agentic code with confidence. Code creation is abundant but confidence is scarce. Our core platform SonarQube verifies over 750 billion lines of code every day delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100 including teams at Nvidia ServiceNow Goldman Sachs AstraZeneca and Ford Motor Company Sonar enables organizations to reduce outages improve security and lower the cost and risk of agentic software development.

Founded in Geneva and now headquartered in Austin Texas Sonar has a global team working across offices and hubs including Silicon Valley London Bochum Barcelona Singapore Tokyo and the Washington D.C. area. At Sonar were enabling enterprises to build agentic software factories that can move quickly while maintaining the control consistency and evidence required to ship with confidence.

Position Description

We are seeking a deeply technical Marketing Technology Architect / Developer to lead the data architecture custom code development system integrations and infrastructure scalability of our marketing engine.

Our day-to-day stack currently relies on Salesforce Marketing Cloud (SFMC) as our primary engine and we are actively considering next-generation architecture like Marketing Cloud Next. However for us specific tool proficiency takes a backseat to a genuine passion for marketing technology AI-driven marketing innovations robust data architecture and technical problem-solving.

We value your ability to analyze complex data models integrate APIs write clean code and optimize high-throughput automation pipelines over specific certifications. If you are a platform-agnostic technologist passionate about marketing tech stack mechanics and AI marketing tools this role provides the scope and autonomy to build world-class system infrastructure.

What you will do

Data Architecture & Engineering

• Operations Enablement: Prepare clean structure and model marketing data for Marketing Operations teams to run campaigns segment audiences and manage daily operations friction-free.

• Data Modeling: Build and optimize scalable relational database structures data extensions custom models and subscriber key lifecycles for operational needs.

• ETL & Data Pipelines: Partner with the Data Team to create automated SQL queries and ETL pipelines ingesting and transforming data warehouse datasets (e.g. Snowflake BigQuery) into production-ready data extensions.

• Governance & Hygiene: Maintain data hygiene identity resolution deduplication and real-time ecosystem syncs to ensure efficiency.

Technical Customization & Custom Development

• Write maintainable custom platform code (e.g. AMPscript SSJS WSProxy) for personalization engines.

• Develop dynamic rendering logic interactive web forms and secure landing pages.

• Troubleshoot automation failures script exceptions and data bottlenecks.

API & Ecosystem Integrations

• Architect and maintain API integrations (REST SOAP Webhooks) connecting product apps mobile backends and third-party systems to the marketing platform.

• Configure native CRM and database connectors for low-latency real-time bidirectional sync.

• Manage rate limits payload efficiency OAuth and retry handlers.

Platform Operations & System Health

• Monitor runtimes script performance and query execution to ensure 99.9% uptime.

• Lead security governance permissions business unit structuring and privacy compliance (GDPR CCPA CAN-SPAM).

• Partner with DevOps and IT Security on domain authentication and deliverability infrastructure.

Experience and qualifications

Core Technical Competencies

• Advanced SQL & Database Design: Extensive experience with relational data modeling complex joins aggregation and query tuning.

• Integrations & Protocols: Strong knowledge of REST/SOAP APIs JSON/XML OAuth 2.0 webhooks and Postman.

• Scripting & Code: Skilled in AMPscript SSJS or general languages (JavaScript Python) applied to MarTech.

• MarTech & AI Curiosity: Passionate about marketing architecture event triggers relational mapping agentic AI CDPs and automated personalization.

Experience

• 3 years in technical architecture administration or development in Salesforce Marketing Cloud (SFMC) (Automation Studio Journey Builder Contact Builder CloudPages APIs or Data Cloud/AI frameworks).

• Practical understanding of how Predictive Generative and Agentic AI transform technical marketing.

• Proven track record of evaluating and mastering new marketing platforms and technical tools.

Key Personality Traits

• Tech & AI Enthusiast: Actively follows MarTech CDPs AI automation and data engineering trends.

• Platform Agnostic: Uses tools and AI models adaptively to solve data and communication challenges.

• Problem Solver: Enjoys debugging complex data issues race conditions integrations and AI logic edge cases.

In-office culture

Were intentional about this. We believe the best teams are built in the room together. Three anchor days Mondays Tuesdays and Thursdays create the collaboration rhythm that makes a hub office worth having.

Candidates need to be genuinely based in the location the role is posted if thats not where you are today were happy to support relocation for the right person.

We value diversity equity and inclusion

At Sonar we believe that our diversity is our strength. We are a global company that values and respects different backgrounds perspectives and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

If you need any accommodation please reach out to us at emailprotected .

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.

Applications that are submitted through agencies or third party recruiters will not be considered.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior IC