General Manager at Mercedes-Benz of Laguna Niguel

Job Description

Job Description

Automotive General Manager | 5+ Years of GM Experience Required | Luxury Brand Preferred

 

Mercedes-Benz of Laguna Niguel , a 2025 Best of the Best coveted award-winner and proud member of the Murgado Automotive Group (29 locations, 5 states, 7 cities, and growing), is seeking an accomplished Automotive General Manager with proven success leading a luxury or premium automotive dealership. This is a high-volume, 250-plus vehicles-per-month opportunity at a Mercedes-Benz dealership located in one of the best markets in the U.S., with one of the strongest vehicle registration opportunities. Ideal candidates are results-driven operators who understands luxury brand standards, build, inspire, and develop high-performing teams, and deliver exceptional experience for discerning clients.

 

Why Join Mercedes-Benz of Laguna Niguel?

• Executive-Level Compensation – Competitive base salary with a performance-based bonus structure.
• Comprehensive Benefits – Health, dental, vision, 401(k) with company match, Executive Vehicle Allowance Program, and more.
• Professional Growth – Work in a dynamic environment with ongoing career development opportunities.
• Collaborative Leadership Culture – Join an organization that values accountability, innovation, teamwork, operational excellence and continuous growth.
• Premium Brand Impact – Lead a respected Mercedes-Benz dealership and shape the customer and employee experience at every level.

 

Key Responsibilities:

• Lead Luxury Dealership Operations – Oversee sales, service, fixed operations, customer experience, financial performance, and day-to-day dealership execution, while maintaining premium brand standards, and excellent relationships in the community and/or OEM.
• Build and Develop High-Performing Teams – Recruit, coach, motivate, and retain leaders and team members who are committed to excellence, accountability, and luxury-level service.
• Drive Sales, Profitability, and Growth – Develop and execute strategies that increase market share, revenue, profitability, customer retention, and overall dealership performance.
• Elevate the Luxury Customer Experience – Ensure every interaction reflects the professionalism, attention to detail, and relationship-driven service expected from Mercedes-Benz.
• Manage Performance and Operational Excellence – Monitor financial statements, budgets, departmental performance, inventory, customer satisfaction, and key performance metrics to support sustained success.
• Community Engagement – Represent the dealership in the Laguna Niguel community, building strong local partnerships.

 

What We’re Looking For:

• Luxury Automotive General Manager Experience – Required experience as a General Manager or senior dealership executive (five years minimum) within large volume and/or luxury automotive brand(s).
• Premium Clientele Expertise – Proven ability to lead high-performance teams delivering elevated, relationship-based experiences for luxury automotive clients.
• Strong Business Acumen – Expertise in financial analysis, sales strategy (New Used, and/or Fixed), operational management, forecasting, expense optimization and performance improvement.
• Customer-First Leadership – A strong commitment to delivering exceptional service, building long-term relationships, and protecting brand reputation.
• Inspirational Leadership Style – Ability to set a clear vision, build trust, motivate teams, and consistently achieve ambitious goals.
• Bachelor's Degree in Business Administration or a related field is preferred.

 

Apply Today

If you are an accomplished luxury automotive General Manager ready to lead a high-performing Mercedes-Benz dealership, we invite you to apply. Bring your leadership, operational expertise, and passion for premium customer experiences to Mercedes-Benz of Laguna Niguel and the Murgado Automotive Group.

 

This is a salary estimate - no cap on commissions.

Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.

We are an employer who participates in the E-verify program with the Department of Homeland and Security.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.