Product Manager

Product Manager

Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. To learn more visit

Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a "perfect job." Come find out what Anritsu has to offer you!

This role is for a product manager with experience in the RF communication market and a proven track record of defining and launching profitable new products to market that drive revenue growth.

As a Product Manager based in Morgan Hill, CA you will have responsibility for product managing existing products and defining new products in markets for General Purpose usage. This will be achieved by developing a deep understanding of our markets and using this insight to define and propose product roadmaps and new products.

Key Responsibilities include:

• Creation and maintenance of business development plans for each product line.
• Track global market trends.
• Regular contact with key customers in domestic and international markets.
• Define: product, price, promotion, positioning strategy, development, and implementation.
• Create product definitions, product requirement documents, new product introduction, product ramp-up, maintenance, obsolescence.
• Development and delivery of sales tools including data sheets, brochures, advertising, web content, sales training, customer training, demo procedures, competitive analyses, and applications notes.
• Monitor competitive activities and propose counter measures.
• Reporting to the Marketing Manager based in Morgan Hill.
• Willing to travel and learn new technologies and applications.

Requirements :

• Holds technical or engineering degree or equivalent experience.
• Knowledge of cellular radio layer or similar RF technologies
• Should have strong RF and microwave fundamentals.
• Should have at least 3-4 years of experience in operating Test and measurement equipment like Spectrum Analyzer, Vector Network analyzer, Power meters/sensors etc., and related measurements
• Supplementary marketing qualifications such as MBA is highly desirable.

In order to be successful in this role, the following competencies and behavior skills are required:

• Experienced and comfortable interacting with C level staff within global companies.
• Articulate and able to express themselves clearly and concisely using presentations or in open conversation.
• Makes decision based on validated customer and sales channel input.
• Sets own priorities based on objectives and manages own time effectively.
• Builds strong relationships with regional sales managers and sales engineers.
• Works effectively with engineering teams and can articulate marketing requirements clearly.
• Willing to travel for up to 30% of the time, including travel in own time.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.