Executive Director - Soccer Shots, Super Hoopers, TrueCut Track

• Drive enrollment growth through digital marketing, community partnerships, referrals, and grassroots outreach


• Build relationships with preschools, daycare centers, elementary schools, parks and recreation departments, and community organizations


• Analyze enrollment trends and identify expansion opportunities


• Execute seasonal marketing campaigns and local promotional initiatives


• Monitor marketing performance and adjust strategies to maximize enrollment growth


• Deliver an exceptional experience for every child and family


• Monitor customer satisfaction and implement continuous improvements


• Resolve parent concerns professionally and promptly


• Foster long-term relationships that drive retention and referrals


• Recruit, hire, train, and mentor outstanding coaches


• Conduct regular coach observations and provide meaningful feedback


• Develop future leaders and build a positive, high-performance culture


• Oversee scheduling, staffing, and daily operations


• Manage labor and operating expenses


• Track key performance indicators and make data-driven decisions


• Ensure enrollment, revenue, profitability, and customer satisfaction goals are met


• Step in to coach classes when needed


• Support the coaching team during staffing shortages, schedule changes, or rapid growth


• Lead the day-to-day operation and long-term growth of Soccer Shots, Super Hoopers, and TrueCut Track


• Grow enrollment, strengthen community partnerships, retain coaches, maintain financial performance, and expand TrueCut Track during the first year

Requirements

• Leadership experience managing people and developing high-performing teams


• Strong organizational and project management skills


• Excellent communication and customer service abilities


• Experience using digital marketing platforms, CRM systems, social media, and data to drive enrollment growth


• Understanding of sales, customer acquisition, and business growth


• Ability to analyze data and make sound business decisions


• Positive, energetic personality with a passion for developing others


• Appreciation for working with young children and supporting child development


• Flexibility to work occasional evenings and weekends as programs require


• Experience in youth sports, education, child enrichment, recreation, franchise operations, hospitality, retail leadership, or small business management is a plus

Core Competencies

Demonstrates strong leadership in managing teams and driving enrollment growth through effective digital marketing and community partnerships. Capable of analyzing data to inform business decisions while fostering a positive culture and exceptional customer service.

Highest-signal resume keywords

• Leadership Experience


• Digital Marketing Platforms


• Project Management Skills


• Customer Service Abilities


• Data Analysis

ATS Optimization Keywords

Hard Skills

• Digital Marketing


• Data Analysis


• Project Management


• Sales Strategies


• Customer Acquisition

Soft Skills

• Excellent Communication


• Organizational Skills


• Positive Personality


• Mentoring


• Problem Solving

Industry Keywords

• Youth Sports


• Child Development


• Community Partnerships


• Franchise Operations


• Small Business Management

Tools & Technologies

• CRM Systems


• Social Media