Social Media Specialist

Job Description

Responsible for planning, creating, publishing, and managing Savannah Toyota's social media content while helping tell the story of the dealership, our employees, our customers, and the Savannah community. This position combines social media management, photography, video, community storytelling, website review, event coverage, and marketing support. The Social Media Specialist is expected to be proactive, comfortable working throughout the dealership and in the community, and able to identify meaningful content opportunities without waiting for each assignment.

Benefits

• Paid Time Off (PTO)
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Retirement Plan
• Career Growth Opportunities

Responsibilities

Primary Duties

Social Media Management

• Develop, implement, and manage social media strategies across Savannah Toyota's platforms, including Facebook, Instagram, TikTok, YouTube and other relevant channels.
• Create and publish engaging text, photography, graphics, and video that reflect Savannah Toyota's values, purpose, products, services, employees, and community involvement.
• Maintain a consistent posting schedule and ensure content is accurate, timely, customer-focused, and appropriate for each platform.
• Respond to comments and messages promptly and professionally, escalating customer concerns to the appropriate manager when necessary.

Social Media Content Strategy

• Create a monthly content plan aligned with holidays, weather, local events, dealership priorities, Toyota marketing initiatives, promotions, and community activities.
• Maintain a balanced content mix that includes promotions, education, entertainment, employees, customer stories, dealership culture, and community-focused content.
• Develop platform-specific content based on audience behavior and intent: Facebook to inform and connect, Instagram to inspire and showcase, and TikTok to engage and entertain.
• Leverage the 22squared monthly content calendar and Pinnacle monthly organic social newsletter for planning and inspiration while adapting ideas to Savannah Toyota's local audience and brand voice.

Community Content & Local Storytelling

• Regularly go out into the Savannah community to identify and create content featuring local small businesses, nonprofit organizations, schools, community partners, and community events.
• Develop relationships with local organizations and business owners to uncover stories and opportunities that align with Savannah Toyota's commitment to serving and strengthening the community.
• Photograph and film community visits, sponsorships, volunteer activities, check presentations, events, partnerships, and other community initiatives.
• Proactively seek community stories rather than relying solely on assigned events or content requests.
• Help position Savannah Toyota's social channels as a place that celebrates Savannah and the people and organizations that make the community special, not simply as a place to advertise vehicles.

Event Coverage

• Attend Savannah Toyota events, promotions, sponsorship activities, and community events to capture high-quality photos and video.
• Create live or timely social media updates during events when appropriate and develop follow-up content that tells the story of Savannah Toyota's involvement.
• Occasional nights and weekends are required based on dealership and community event schedules.

Employee & Dealership Content

• Photograph new employees and staff members for website profiles, internal communications, social media, and other dealership marketing needs.
• Maintain organized, current staff photography and coordinate updates when employees change positions or departments.
• Create employee spotlight content that introduces customers to the people behind Savannah Toyota.
• Regularly capture candid dealership content featuring employees, departments, customer experiences, vehicle deliveries, behind-the-scenes moments, and dealership culture.
• Help employees who may not be comfortable on camera participate naturally in photos and videos.

Content Creation & Field Work

• Be comfortable spending significant time away from the desk, throughout the dealership and in the community, capturing content.
• Photograph and film vehicles, employees, customers, community partners, dealership activities, and special events.
• Produce short-form vertical video for Reels, TikTok, Facebook, and YouTube Shorts, including filming, basic editing, captions, audio selection, and publishing.
• Maintain an organized library of dealership photography, video footage, employee headshots, community content, and reusable brand assets.
• Identify spontaneous content opportunities and be prepared to create timely content when something worth sharing happens.

Website Review & Brand Accuracy

• Conduct routine audits of the Savannah Toyota website to identify outdated information, broken links, incorrect offers, inconsistent branding, outdated staff information, and content that needs to be refreshed.
• Review website content from a customer's perspective and recommend improvements that make information easier to find and understand.
• Work with the Community Impact Director and appropriate vendors or departments to communicate needed website updates and verify that requested changes have been completed.
• Ensure messaging across the website and social media channels remains consistent with Savannah Toyota's brand voice, current promotions, programs, and community initiatives.

Marketing & Strategic Planning

• Participate in marketing meetings, content planning sessions, and strategic planning discussions.
• Bring social media performance, customer feedback, current trends, community opportunities, and content ideas into marketing discussions.
• Collaborate with sales, service, parts, rental, finance, and community impact teams to identify upcoming promotions, stories, events, and opportunities for content.
• Assist in developing monthly and seasonal marketing campaigns and determine how those campaigns should be translated across social media and other digital channels.
• Contribute ideas and recommendations rather than simply waiting for content assignments.
• Use social media analytics and past campaign performance to help guide future marketing decisions.

Analytics and Reporting

• Monitor and analyze social media performance using relevant analytics tools to track engagement, audience growth, traffic, and conversion metrics.
• Prepare monthly reports summarizing performance, insights, successful content, opportunities for improvement, and recommendations for strategy adjustments.
• Use performance data to test and improve content topics, formats, hooks, posting times, and platform strategy.

Brand Guidelines

• Use a consistent look and feel across platforms, including logos, colors, tone, photography, graphics, and overall style.
• Tell a clear, consistent story about what differentiates Savannah Toyota and ensure content reflects the dealership's community-first, family-owned approach.
• Proofread and verify content, pricing, offers, names, dates, and other details before publishing.

Requirements

Required Knowledge, Skills, and Abilities

• Bachelor's degree preferred; relevant social media, marketing, communications, photography, video, or content creation experience may be considered.
• Strategic Thinking - Applies social media and marketing knowledge to meet dealership goals, not simply to post content.
• Proactive Initiative - Seeks out stories, people, events, trends, and content opportunities without waiting to be assigned each task. Must be willing to get out from behind the desk, engage with employees and community members, and consistently look for new ways to tell Savannah Toyota's story.
• Collaboration - Works effectively with dealership departments, community partners, vendors, and leadership.
• Problem‑Solving - Addresses issues quickly, uses good judgment, and adjusts content or strategy when needed.
• Communication - Strong concise writing, proofreading, interviewing, and verbal communication skills for customer and community interaction.
• Creativity & Storytelling - Ability to turn everyday dealership and community moments into engaging, authentic content.
• Content Creation - Comfortable with smartphone photography and video, Canva or similar design tools, and basic video editing.
• Analytics - Able to interpret social media performance data and use it to improve future content.
• Community Management - Comfortable engaging with followers, handling customer service interactions, and representing Savannah Toyota professionally online and in person.
• Organization - Strong time management, project management, file organization, and content calendar scheduling skills.
• Adaptability - Learns new platforms, tools, trends, and processes quickly.
• Attention to Detail - Consistently checks spelling, names, dates, pricing, offers, links, and brand accuracy before publishing.
• Comfort on Location - Able to work independently in the community, approach local businesses and organizations professionally, and capture content in changing environments.

Physical Demands

• While performing the responsibilities of the job, the employee is required to talk and hear.
• The employee regularly sits, stands, walks, reaches with hands and arms, and uses hands and fingers to handle equipment.
• Vision abilities required by this job include close vision and the ability to use cameras, smartphones, and computer screens.
• The position may require carrying light photography or content‑creation equipment while working around the dealership or at community events.

Work Environment

• Work is performed in an office/dealership environment as well as throughout the dealership lot and at off-site community locations and events.
• The employee may occasionally be exposed to moving vehicles, mechanical areas, outdoor weather conditions, crowds, and varying noise levels.
• The role requires flexibility to attend occasional evening and weekend dealership or community events.